Advanced digital marketing is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones. Students will learn content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online marketing campaigns, brand building, content marketing, linking strategies, advertising, social media, video, podcasting and email marketing.
USD’s Digital Marketing Series offers standalone courses that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work. Choose one or more courses that fit your learning needs.
This course was developed by leading practitioners for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.
Analyze social Media by understanding what networks your customers are using, allowing you to identify the best way to connect with them.
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.
Learn the key elements and strategies behind successful online advertising as well as the best strategies to implement successful campaigns.
Gain confidence in how to manage your brand through a digital presence by defining core best practices.
Develop your own podcast to promote your product, yourself, your ideas with this one-unit online course offered by the University of San Diego.
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which provides instructions on how to access your online course and other course related information.
Take the next step towards gaining digital marketing skills. In this course students will be presenting their optimized digital marketing campaigns and address results.
Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.
Our online self-paced courses are similar to online fixed-date courses, but are designed to give you a six-month period from time of enrollment to complete all assignments. Like fixed-date courses, online self-paced courses are asynchronous, meaning that you can work on your assignments anytime; the difference being there are no assigned due dates in self-paced courses. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.
How is the self-paced course structured? Like fixed-date courses, online self-paced courses are asynchronous meaning that you can work on your assignments anytime; the difference being there are no assigned due dates in self-paced courses. The content is divided into learning modules. Each module will cover one or more topics. Within each of the learning modules, you can expect the following components:
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
The courses comprising the Digital Marketing Series include:
Students who fully enroll in the Digital Marketing Series will have the ability to:
These online digital marketing courses were created in collaboration with leading subject matter experts which is ideal for entrepreneurs, veteran marketers looking to update their skills, and even beginner marketers starting their career. Students will learn the analytical tools needed to increase a company or organization’s brand awareness, sales and online customer engagement through content creation strategy.
Whether you plan to apply your digital marketing skills to your own business or use them in your career as a marketer, USD’s digital marketing courses cover the core competencies required in the field that when used will result in:
Now I know how to develop a social media strategy.
[This course] gave us new understanding of the online communication, along with providing information about the communication tools that we can use for our businesses.
I would recommend this course to anyone that is thinking about building a website. It provides great context to how people look at websites and interact with brands online. I really enjoyed the class. Since I am a marketing professional, I already knew a lot of the material. I did learn new techniques and great resources.
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
As more and more consumers move to do business online, companies are spending billions on digital advertising to connect with them. That’s why demand is so high for skilled digital marketers. A quick search for “digital marketing” jobs on LinkedIn reveals tens of thousands of listing for positions at well-known employers across all sectors.
In addition, the rising demand for digital marketers has resulted in higher salaries. The Bureau of Labor Statistics, which categorizes digital marketers under its general umbrella of advertising, promotions and marketing managers, reports median pay of $135,900 per year.
Marketing ManagerSocial Media CoordinatorMarketing Specialist
Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.
Independent Study Self-Paced courses – USD allows 9 months from the date of registration to complete an independent study formatted course and submit all completed course work for evaluation.
Online Self-Paced courses – USD allows 6 months from the date of registration to complete an online self-paced formatted course and submit all assignments for evaluation within this period
If you need additional time and would like to make an extension request, contact us prior to your upcoming deadline at firstname.lastname@example.org or call between 8:30AM – 5:00PM (PST), M-F, at (619)260-4585 or toll free at (888)321-6658 for a one-time extension. If an extension is granted, it is final.
Classroom, Online Fixed-Date, and Credit Validation formatted courses do not allow for any additional time to complete assignments.
An Incomplete (INC) grade grade is available in some circumstances. The instructor makes the final determination of acceptance of assigning an incomplete grade based on the level of work already completed and the amount of assignments remaining.
To receive an ‘INC’ grade, students must complete a Petition for Incomplete and forward it to PCE. PCE will then forward the Petition to the instructor for approval. If coursework is not completed in the agreed extension period, a final grade is assigned, all ‘INC’ grades convert to ‘F’ grades or ‘NG’ (No Grade).
Click here for complete details regarding our refund, drop and transfer policies
A payment confirmation is automatically sent via email once you have registered and paid for a course through the website, please save these receipts for tax purposes. In addition, you can access receipts in your Student Account, Account History.
The credit earned is considered Graduate Level Extension Credit, in semester hours (1 semester hour= 15 contact hours). The credit earned is usually used for salary advancement, credential renewing and/or recertification. Graduate Level Extension credit is not usually transferrable towards a degree. Prior district approval is highly recommended and the responsibility of the student if using the units towards salary advancement, credential renewing and/or recertification.
Most of our courses do not count toward a degree, unless otherwise stated on the course website page. While credit earned for our courses may be accepted by some universities as applicable towards a degree it is ultimately the decision of the institution you plan to transfer the credit to. It is highly recommended and the responsibility of the student to confirm the transferability with the other institution
PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.
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This 12-week continuing education program is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.
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