Marketing Essentials for Nonprofit Professionals

Course Available
1 Unit
Online Fixed-Date

Course Description

Gain the Skills to Increase Branding and Awareness for Your Organization and Its Mission

Designed to empower nonprofit professionals, this continuing education course will explore marketing fundamentals to help develop and implement creative content strategies to build brand awareness and engage customers. This course will introduce students to aspects of traditional marketing, explore digital marketing strategies and best practices, plus review real-world case studies.

Course Details

Number of Units: 1.0 graduate-level extension credit(s) in semester hours

Course Materials: Text, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause 2nd Edition by Kivi Leroux Miller, available at or your local bookstore.

Technical Requirements

Course Options

Course Date Units Price
MGT-X812 – 006 12 Mar 202408 Apr 2024 1 $299

Marketing Essentials for Nonprofit Professionals

12 Mar 202408 Apr 2024
Online Fixed-Date
Joshua Nunn

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.

What You Will Learn

  • Learners will explore traditional marketing perspectives and best practices
  • Understand the role of digital marketing in the nonprofit sector
  • Identify marketing goals and objectives
  • Create a digital marketing plan for your organization
  • Identify strategies for social media impact and growth
  • Implement digital marketing tactics for good


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.