The Ultimate Podcasting Course

Course Available
1 Unit
Online Self-Paced

Course Description

Develop Your Own Podcast to Enhance Your Marketing Efforts

This course will focus on teaching brand new podcasters how to create a podcast from the bottom up. It will cover everything from strategies on creating a podcast, marketing a podcast, finding the right guests, and even what equipment is needed to set up and run a brand new podcast. By the end of this course, you will be able to create your own ultimate podcast.

This course is provided to you as a fully online, self-paced and self-directed learning experience.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking update and expand their digital marketing skills. Students will obtain the tools necessary to create and run a podcast.

Course Materials: All materials shared within the course.

Course Options

Course Date Units Price
MKT-X815 – 003 Start now, you have 180 days to complete this course once enrolled 1 $379

The Ultimate Podcasting Course

Start now, you have 180 days to complete this course once enrolled

Business Programs – 25% Off May Sale

Valid May 1, 2024 – May 31, 2024

Some restrictions apply.  Offer valid only during sale dates. Not all courses apply.
**Only one discount can be applied per course.**

Online Self-Paced

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.

What You Will Learn

  • Identify the 15 reasons and strategies to start a podcast
  • Determine the podcasting platforms and podcatchers available to use online
  • Make use of marketing, social media, and monetization for podcasting
  • Launch a podcast episode within a podcast platform of your choice


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Self-Paced

Our online self-paced courses are similar to online fixed-date courses, but are designed to give you a six-month period from time of enrollment to complete all assignments. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.

How is the self-paced course structured? Like fixed-date courses, online self-paced courses are asynchronous meaning that you can work on your assignments anytime; the difference being there are no assigned due dates in self-paced courses. The content is divided into learning modules. Each module will cover one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, websites, etc.) and presentations (audio and/or video).
  • Assignments (which may include: written assignments, quizzes, blogs, etc.) based on the readings and presentations.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.