This practical Search Engine Optimization (SEO) course is designed to give students a foundational understanding of 'onsite' (SEO). Students will learn how search engines work, the principles behind search engine algorithms and how those algorithms should directly impact your website design process, website layout and onpage keyword usage. Upon course completion, students will not only be familiar with these concepts but also how to directly implement onsite SEO modifications and apply overall best practices when optimizing a website.
Number of Units: 1.0 graduate level extension credit(s) in semester hours.
Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.
Course Materials: All materials shared within your online course.
This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program.
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
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Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
Learn practical skills from expert instructors to boost your resume or succeed in your current role.