Course Description

Master Offsite SEO Tactics

This course is designed to build upon the onsite SEO concepts and strategies taught in the prior course and to help give students an additional (yet critical) layer of SEO knowledge pertaining strictly to offsite optimization. Ultimately, the offsite SEO process centers around building website authority and doing so in a way that not only builds brand awareness and popularity but also appeals directly to the foundational components of search engine algorithms. This means prioritizing and properly executing tasks that result in the attraction of inbound links, the procurement of social significance signals, appeals to search engine interpretation of author authority and other key metrics that signify greater brand equity, awareness and authority than competing sites.

Course Details

  • This course is the first course in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics and is delivered fully online.
  • This course is 4 weeks in duration.
  • This course consists of four engaging learning modules with fixed deliverable deadlines.
  • The course week starts Tuesdays and ends Mondays.

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.

Course Materials: All materials shared within your online course.

Technical Requirements


MKT-X830   SEO: Principles and Onsite Optimization

Course Options

Course Date Units Price

What You Will Learn

  • Execute offsite SEO tactics and techniques for earning link buildings
  • Generate content for syndicate on multiple platforms
  • Join onsite keyword research process synergy with link building and offsite content
  • Distinguish how to increase website authority for broader organic keyword rankings
  • Demonstrate the difference between audience sentiment and outreach techniques


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts


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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.