Web analytics is vital to the health of your online marketing efforts. Launching a website or campaign with analytics in place enables you, as an online marketer, to assess performance against your goals, and make important optimizations where necessary. A digital marketer that understands how to collect, review and draw insights from data can be calculated in their efforts and design the best strategic marketing game plan for success. This course is designed to help you understand what data is available from your website, social networks, and advertising campaigns, and from this gain insights which will feed marketing decisions. You will learn what to measure, how to measure and extract the data, and how to interpret the results.
Number of Units: 1.0 graduate level extension credit(s) in semester hours.
Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.
Course Materials: All materials shared within your online course.
MKT-X830 SEO: Principles and Onsite Optimization
MKT-X831 SEO: Offsite Strategies
This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program.
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.
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Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
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