Course

SEO: Web Analytics

1 Units

Online Fixed-Date

Build a Web Analytics Framework to Meet Your Goals

Web analytics is vital to the health of your online marketing efforts. Launching a website or campaign with analytics in place enables you to assess performance against your goals and make important optimizations when necessary. A digital marketer who understands how to collect, review, and draw insights from data can be calculated in their efforts and design the most successful strategic marketing plan.

This web analytics course is designed to help you understand what data is available from your website, social networks and advertising campaigns, and which efforts can help inform marketing decisions. You will learn what to measure, how to measure, how to extract the data, and how to interpret the results.

Course Details

SEO: Web Analytics is the third course in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics program. This course:

Is delivered fully online
Is four weeks in duration
Consists of four engaging learning modules with fixed deliverable deadlines
Starts Tuesdays and ends Mondays.

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Course Materials: All materials are shared within your online course.

Prerequisites:

MKT-X830 SEO: Principles and Onsite Optimization
MKT-X831 SEO: Offsite Strategies

Technical Requirements

Course Options

Course	Date	Units	Price

What You Will Learn

Students who participate in the SEO: Web Analytics course will be able to:

Identify performance goals for your website
Develop a measurement strategy to monitor performance
Articulate elements of Google Analytics tracking, segmenting, and navigation
Extract web analytics data for visualization and interpretation purposes
Analyze data to optimize and improve your website to increase and retain users

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Instructors

Every professional development course offered by the University of San Diego’s Division of Professional & Continuing Education (PCE) is taught by faculty members with a depth and breadth of academic and real-world professional experience.

Alan Bush

University Instructor of SEO and Web Analytics

Alan Bush has 14+ years’ experience in the Internet Marketing business. He is the VP of SEO Strategy for Ignite Visibility and has also taught SEO & Marketing and Web Analytics for UCSD. He has co-hosted two internationally known Internet marketing podcasts (WinTheWeb & OwningYourOwn) and has contributed to hundreds of digital marketing campaigns for small, medium and enterprise Fortune 500 companies, including G4TV, No Fear, Nixon Watches, Sony, Target and many more.

Link to Bio

WHO SHOULD ATTEND

The USD PCE course on SEO: Web Analytics is designed for professionals who want to work as a consultant or grow their business through online data collection and analysis. Students will learn the analytical tools and techniques necessary for search engine optimization (SEO) and search engine marketing (SEM).

We welcome any professional that wants to better track, analyze, and optimize web usage, from high-level managers and directors to beginner analysts ready to start their careers.

Advertising Executives
Consultants
Data Analysts
Marketing Students

Project Managers
Social Media Managers
Web Developers
Web Specialists

350,000

Students who have enhanced their career through PCE.

96%

Courses are offered in flexible and convenient formats

89%

Students agree courses furthered their careers

81%

Recommend USD’s PCE to a friend or colleague (NPS average is 53% across the education sector)

Careers Outlook

As more and more consumers shift to conduct business online, companies are in increasing need of ways to understand and optimize the performance of their website and online marketing.

Web analytics plays an essential role in gathering and presenting tangible data about web assets. A quick search for “web analytics” jobs on LinkedIn will reveal thousands of listings for positions at major tech enterprises and marketing agencies.

The demand for actionable web strategies has resulted in highly competitive salaries. The Bureau of Labor Statistics, which categorizes digital and web analytics under its general umbrella of data scientists, reports a median pay of $108,020 per year.

Industry Insights

35 %

Projected job growth for the field of data science¹

$114,320

Average salary for a digital analytics manager²

$20.09 billion

Projected global web analytics market by 2032³

Career Opportunities

UI/UX Designers
Data Scientists
Digital Marketers
eCommerce Specialists
Product Marketing Managers
SEO Specialists

Online Learning Method Information

Our online web analytics training offers a convenient yet rigorous style of learning that enables you to structure your education to suit your schedule while keeping you on pace toward achieving your goals.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

Module introduction that outlines what you can expect to learn in the module.
Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
Discussion forum where you answer prompts from the instructor and interact with your classmates.
Module conclusion to review the topics and what you should have learned.
Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.

FREQUENTLY ASKED QUESTIONS

What are the requirements for completing a certificate program?

Requirements for completing a certificate can be found on the certificate page.

Are the continuing education courses transferable to a master degree program?

Professional and Continuing Education courses that are transferrable to a USD master degree will be stated on the course or certificate page. If you wish to transfer credit, it is your responsibility to confer with the receiving institution before enrolling, as each
individual academic institution decides whether or not to accept USD Professional and Continuing Education credit.

How long do I have to complete the Certificate?

You have five years to complete the certificate.

What are your registration/drop/refund policies?

Click here for complete details regarding our refund, drop and transfer policies

What if I can’t get into a course because it is full?

Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

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50+

In-depth, innovative, and relevant topics

25+

Career advancing certificates

¹US Bureau of Labor Statistics, “Advertising, Promotions and Marketing Managers; Job Outlook, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6”

²ZipRecruiter, “Digital Analytics Manager Salary, https://www.ziprecruiter.com/Salaries/Digital-Analytics-Manager-Salary”

³Fortune Business Insights, “Web Analytics Market Size, Share & Industry Analysis…, https://www.fortunebusinessinsights.com/web-analytics-market-109541”