Web analytics is vital to the health of your online marketing efforts. Launching a website or campaign with analytics in place enables you to assess performance against your goals and make important optimizations when necessary. A digital marketer who understands how to collect, review, and draw insights from data can be calculated in their efforts and design the most successful strategic marketing plan.
This web analytics course is designed to help you understand what data is available from your website, social networks and advertising campaigns, and which efforts can help inform marketing decisions. You will learn what to measure, how to measure, how to extract the data, and how to interpret the results.
SEO: Web Analytics is the third course in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics program. This course:
Number of Units: 1.0 graduate level extension credit(s) in semester hours.
Course Materials: All materials are shared within your online course.
Prerequisites:
Technical Requirements
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.
Students who participate in the SEO: Web Analytics course will be able to:
Every professional development course offered by the University of San Diego’s Division of Professional & Continuing Education (PCE) is taught by faculty members with a depth and breadth of academic and real-world professional experience.
Alan Bush
University Instructor of SEO and Web Analytics
Alan Bush has 14+ years’ experience in the Internet Marketing business. He is the VP of SEO Strategy for Ignite Visibility and has also taught SEO & Marketing and Web Analytics for UCSD. He has co-hosted two internationally known Internet marketing podcasts (WinTheWeb & OwningYourOwn) and has contributed to hundreds of digital marketing campaigns for small, medium and enterprise Fortune 500 companies, including G4TV, No Fear, Nixon Watches, Sony, Target and many more.
The USD PCE course on SEO: Web Analytics is designed for professionals who want to work as a consultant or grow their business through online data collection and analysis. Students will learn the analytical tools and techniques necessary for search engine optimization (SEO) and search engine marketing (SEM).
We welcome any professional that wants to better track, analyze, and optimize web usage, from high-level managers and directors to beginner analysts ready to start their careers.
Students who have enhanced their career through PCE.
Courses are offered in flexible and convenient formats
Students agree courses furthered their careers
Recommend USD’s PCE to a friend or colleague (NPS average is 53% across the education sector)
As more and more consumers shift to conduct business online, companies are in increasing need of ways to understand and optimize the performance of their website and online marketing.
Web analytics plays an essential role in gathering and presenting tangible data about web assets. A quick search for “web analytics” jobs on LinkedIn will reveal thousands of listings for positions at major tech enterprises and marketing agencies.
The demand for actionable web strategies has resulted in highly competitive salaries. The Bureau of Labor Statistics, which categorizes digital and web analytics under its general umbrella of data scientists, reports a median pay of $108,020 per year.
Industry Insights
Projected job growth for the field of data science1
Average salary for a digital analytics manager2
Projected global web analytics market by 20323
Career Opportunities
Our online web analytics training offers a convenient yet rigorous style of learning that enables you to structure your education to suit your schedule while keeping you on pace toward achieving your goals.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
Requirements for completing a certificate can be found on the certificate page.
Professional and Continuing Education courses that are transferrable to a USD master degree will be stated on the course or certificate page. If you wish to transfer credit, it is your responsibility to confer with the receiving institution before enrolling, as each individual academic institution decides whether or not to accept USD Professional and Continuing Education credit.
You have five years to complete the certificate.
Click here for complete details regarding our refund, drop and transfer policies
Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.
The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.
High-quality, career-building courses to choose from
In-depth, innovative, and relevant topics
Career advancing certificates
1US Bureau of Labor Statistics, “Advertising, Promotions and Marketing Managers; Job Outlook, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6”
2ZipRecruiter, “Digital Analytics Manager Salary, https://www.ziprecruiter.com/Salaries/Digital-Analytics-Manager-Salary”
3Fortune Business Insights, “Web Analytics Market Size, Share & Industry Analysis…, https://www.fortunebusinessinsights.com/web-analytics-market-109541”
Data Analytics and Visualization Certificate - Bundle and save 10% when you enroll in all four courses (must add all 4 courses in one transaction for discount):
To apply credit, select the checkbox and select "BUS - DAV Bundle and Save 10%" for a discount on each course.
**Only one discount can be applied per course. Discount does not apply to certificate fee.**
Learn practical skills from expert instructors to boost your resume or succeed in your current role.