Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program

Online Fixed-Date

Improve Your Brand Presence and Leverage Business Growth

This focused continuing education is intended for professionals seeking to learn the latest in Search Engine Optimization (SEO) best practices. You’ll learn to interpret, communicate and understand the ins and outs of SEO and Analytics by laying the foundation for online success. Understanding SEO tactics, techniques, and strategies will leverage your competitive edge as a business professional, elevate your online performance, and leverage growth. Offered by the University of San Diego’s Division of Professional and Continuing Education, this 12-week online program provides you with a high-quality learning experience focused on fundamental SEO and Marketing Analytics best practices.

Schedule & Fees

Fundamentals of SEO and Marketing Analytics Program

Course Date Units Price
SEO: Principles and Onsite Optimization [MKT-X830] 17 Jan 202313 Feb 2023 1 $315
17 Jan 202313 Feb 2023
1
$315
Online Fixed-Date
Alan Bush

Expand your digital skills toolbelt in 12 weeks, with search engine optimization and online analytics.

This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program. 

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

SEO: Offsite Strategies [MKT-X831] 14 Feb 202313 Mar 2023 1 $315
14 Feb 202313 Mar 2023
1
$315
Online Fixed-Date
Alan Bush

Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics.

This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program. 

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

SEO: Web Analytics [MKT-X832] 25 Oct 202221 Nov 2022 1 $315
25 Oct 202221 Nov 2022
1
$315
Online Fixed-Date
Cody Bollerman

Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics.

This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program. 

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

Scholarships for Business Professionals

A scholarship for this certificate and a selective group of other certificates is available. This scholarship was created in honor of an employee and lifelong learner here at the University of San Diego’s Professional and Continuing Education, Marcia Sue Rathfon.

On her behalf, we are offering scholarships to those individuals seeking to continue their education in the areas of K-12 education and business while encouraging the concept that learning never stops.

To apply, please complete the following application.

Learning Method Information

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.

SERIES CURRICULUM

The online Fundamentals of Search Engine Optimization and Marketing Analytics Program consists of three online “fixed date” practical-based courses in core search engine optimization and marketing analytics best practices. All three courses are required to earn an award of completion.

What You Will Learn

Who Should Attend

This continuing education program is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy. Taught by experienced faculty instructors in a convenient and flexible online format, this series of online SEO and Marketing Analytics courses are ideal for:

Benefits of USD’s Fundamentals of search engine optimization and marketing analytics program

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Careers Outlook

Employment opportunities in the business and finance field are expected to grow by over 750,000 new jobs by 2030 according to the Bureau of Labor Statistics (BLS). With so many new and emerging opportunities, employers are going to have to compete heavily to attract and retain the most talented and educated business professionals.

This makes furthering your education and diversifying your business skillset all the more important. With expertise in a wide variety of business concepts, you will not only be well suited for many job roles, you will also be in demand by the employer of your choosing.

Industry Insights

8 %

Job growth

$78800

Average business manager salary


Career Opportunities

Project Manager
Social Media Coordinator
Data Analyst

Frequently Asked Questions

Are the continuing education courses transferable to a Master degree program?

Unfortunately most of our courses do not count towards a degree, unless otherwise stated on the course website page. Credit earned in some of our courses may be accepted by some universities as applicable towards a degree but that would be at the discretion of the university.

Can the Division of Professional and Continuing Education help in the process of issuing the Student Int’l Visa (F1)?

Certificate programs offered through the Professional and Continuing Education (PCE) at the University of San Diego, are not supported with I-20 assistance (student visas) at this moment. However, PCE’s English Language Academy (ELA) offers I-20 assistance and students who are participating in ELA programs may also participate in other PCE programs. For additional information, please call 1 619-260-8887.

If you are interested in pursuing a degree program with the University of San Diego, the Office of Undergraduate Admissions can issue a Form I-20 to international students who have been accepted to degree program at the University. The application procedures, deadlines, and the Admissions Office contact information can be found on USD’s Undergraduate Admissions page.

What are the options regarding housing for the students that are coming from outside San Diego?

On-campus housing is subject to availability, for information please contact Residential Life at housing@sandiego.edu

USD is located 5 minutes from Hotel Circle which offers a variety of hotels/motels with varying price points to fit different budgets. There are also apartment options close to campus; for information about these options, please click here.

How long do I have to complete the Certificate?

You have five years to complete the certificate.

What if I can’t complete a course?

An Incomplete (INC) grade is available in some circumstances. The instructor makes the final determination of acceptance of assigning an incomplete grade based on the level of work already completed and the amount of assignments remaining. (Policies)

To receive an ‘INC’ grade, students must complete a Petition for Incomplete and forward it to PCE. PCE will then forward the Petition to the instructor for approval. If coursework is not completed in the agreed extension period, a final grade is assigned, all ‘INC’ grades convert to ‘F’ grades or ‘NG’ (No Grade). (Petition)

Is there an application or admission requirement?

No application is required. Unless otherwise listed within the program specific information, there are no admissions requirements.

Can I expect to receive an enrollment confirmation?

Yes, you will receive an email detailing the courses and their dates, times, and location, as well as directions to the classroom and other necessary information.

How much are courses?

Check the course section for current tuition fees.

Do you offer discounts?

No, unless otherwise noted.

How can I pay for the courses?

You may pay online with a credit card (we accept MasterCard and Visa) or call Enrollment and Student Services during business hours at 1 619-260-4585. Registrations must be paid in full prior to the first day of course.

What if I have to drop a course?

Students who need to drop a course due to extenuating circumstances may receive a refund, if the request is received prior to the first day or start date of the course. The refund of the course fee will be returned less a processing fee of 10% or $50, whichever is higher. There are no refunds once the course begins. Learn about our registration policies here. A full refund is provided if PCE cancels a course.

Can I transfer in courses to certificate programs from other colleges and universities?

Only University of San Diego courses count towards receiving the certificate from USD.

What if I can’t get into a course because it is full?

Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.

What are your registration/refund policies?

Click here for complete details regarding our refund, drop and transfer policies.

What associations or organization would you recommend me to join?

Please contact your Program Coordinator for a list of associations related to the program you are taking.

Do you offer job placement services?

No.

When do I become an alumni of a Program? Once I become part of a program, do I get any discount on courses?

Alumni are students who have successfully completed all the requirements of a certificate program. Find out more here.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

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