This focused continuing education is intended for professionals seeking to learn the latest in Search Engine Optimization (SEO) best practices. You’ll learn to interpret, communicate and understand the ins and outs of SEO and Analytics by laying the foundation for online success. Understanding SEO tactics, techniques, and strategies will leverage your competitive edge as a business professional, elevate your online performance, and leverage growth. Offered by the University of San Diego’s Division of Professional and Continuing Education, this 12-week online program provides you with a high-quality learning experience focused on fundamental SEO and Marketing Analytics best practices.
Expand your digital skills toolbelt in 12 weeks, with search engine optimization and online analytics.
This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program.
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.
Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics.
A scholarship for this certificate and a selective group of other certificates is available. This scholarship was created in honor of an employee and lifelong learner here at the University of San Diego’s Professional and Continuing Education, Marcia Sue Rathfon.
On her behalf, we are offering scholarships to those individuals seeking to continue their education in the areas of K-12 education and business while encouraging the concept that learning never stops.
To apply, please complete the following application.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
The online Fundamentals of Search Engine Optimization and Marketing Analytics Program consists of three online “fixed date” practical-based courses in core search engine optimization and marketing analytics best practices. All three courses are required to earn an award of completion.
This continuing education program is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy. Taught by experienced faculty instructors in a convenient and flexible online format, this series of online SEO and Marketing Analytics courses are ideal for:
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
Employment opportunities in the business and finance field are expected to grow by over 750,000 new jobs by 2030 according to the Bureau of Labor Statistics (BLS). With so many new and emerging opportunities, employers are going to have to compete heavily to attract and retain the most talented and educated business professionals.
This makes furthering your education and diversifying your business skillset all the more important. With expertise in a wide variety of business concepts, you will not only be well suited for many job roles, you will also be in demand by the employer of your choosing.
Average business manager salary
Project ManagerSocial Media CoordinatorData Analyst
For successful completion of the certificate programs the following requirements are needed:
Unfortunately most of our courses do not count towards a degree, unless otherwise stated on the course website page. Credit earned in some of our courses may be accepted by some universities as applicable towards a degree but that would be at the discretion of the university.
Certificate programs offered through the Professional and Continuing Education (PCE) at the University of San Diego, are not supported with I-20 assistance (student visas) at this moment. However, PCE’s English Language Academy (ELA) offers I-20 assistance and students who are participating in ELA programs may also participate in other PCE programs. For additional information, please call 1 619-260-8887.
If you are interested in pursuing a degree program with the University of San Diego, the Office of Undergraduate Admissions can issue a Form I-20 to international students who have been accepted to degree program at the University. The application procedures, deadlines, and the Admissions Office contact information can be found on USD’s Undergraduate Admissions page.
On-campus housing is subject to availability, for information please contact Residential Life at email@example.com
USD is located 5 minutes from Hotel Circle which offers a variety of hotels/motels with varying price points to fit different budgets. There are also apartment options close to campus; for information about these options, please click here.
You have five years to complete the certificate.
An Incomplete (INC) grade is available in some circumstances. The instructor makes the final determination of acceptance of assigning an incomplete grade based on the level of work already completed and the amount of assignments remaining. (Policies)
To receive an ‘INC’ grade, students must complete a Petition for Incomplete and forward it to PCE. PCE will then forward the Petition to the instructor for approval. If coursework is not completed in the agreed extension period, a final grade is assigned, all ‘INC’ grades convert to ‘F’ grades or ‘NG’ (No Grade). (Petition)
No application is required. Unless otherwise listed within the program specific information, there are no admissions requirements.
Yes, you will receive an email detailing the courses and their dates, times, and location, as well as directions to the classroom and other necessary information.
Check the course section for current tuition fees.
No, unless otherwise noted.
You may pay online with a credit card (we accept MasterCard and Visa) or call Enrollment and Student Services during business hours at 1 619-260-4585. Registrations must be paid in full prior to the first day of course.
Students who need to drop a course due to extenuating circumstances may receive a refund, if the request is received prior to the first day or start date of the course. The refund of the course fee will be returned less a processing fee of 10% or $50, whichever is higher. There are no refunds once the course begins. Learn about our registration policies here. A full refund is provided if PCE cancels a course.
Only University of San Diego courses count towards receiving the certificate from USD.
Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.
Click here for complete details regarding our refund, drop and transfer policies.
Please contact your Program Coordinator for a list of associations related to the program you are taking.
Alumni are students who have successfully completed all the requirements of a certificate program. Find out more here.
PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.
Number of high-quality, career-building courses to choose from
Number of in-depth, innovative, and relevant topics
Career advancing certificates
Download eBook: Top 32 Tips to Stay on the Cutting Edge in Your Business Career
The digital marketing courses that make up our Strategic Online Marketing Certificate program are ideal for web entrepreneurs, business professionals and anyone looking to enhance their digital marketing skills.
Master Project Procurement Management processes and gain an in-depth understanding of how Contractors, Owners, Supply Chain, Seller Responses, Make or Buy Analysis.
This professional development continuing education certificate program can be completed in 10 months! Students will learn essential skills for financing, developing, managing, marketing, and selling commercial real estate projects, and explore the legal, entitlement, and environmental aspects.