Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program

Online Fixed-Date

Improve Your Brand Presence and Leverage Business Growth

This focused continuing education is intended for professionals seeking to learn the latest in Search Engine Optimization (SEO) best practices. You’ll learn to interpret, communicate and understand the ins and outs of SEO and Analytics by laying the foundation for online success. Understanding SEO tactics, techniques, and strategies will leverage your competitive edge as a business professional, elevate your online performance, and leverage growth. Offered by the University of San Diego’s Division of Professional and Continuing Education, this 12-week online program provides you with a high-quality learning experience focused on fundamental SEO and Marketing Analytics best practices.

Schedule & Fees

Fundamentals of SEO and Marketing Analytics Program

Course Date Units Price
SEO: Principles and Onsite Optimization [MKT-X830] 16 May 202311 Jun 2023 1 $315
16 May 202311 Jun 2023
1
$315
Online Fixed-Date
Alan Bush

Expand your digital skills toolbelt in 12 weeks, with search engine optimization and online analytics.

This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program.

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

SEO: Offsite Strategies [MKT-X831] See Course Options 1 $315
See Course Options
1
$315
Online Fixed-Date
Alan Bush

Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics.

SEO: Web Analytics [MKT-X832] See Course Options 1 $315
See Course Options
1
$315
Online Fixed-Date
Cody Bollerman

Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics.

Learning Method Information

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.

SERIES CURRICULUM

The online Fundamentals of Search Engine Optimization and Marketing Analytics Program consists of three online “fixed date” practical-based courses in core search engine optimization and marketing analytics best practices. All three courses are required to earn an award of completion.

What You Will Learn

Who Should Attend

This continuing education program is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy. Taught by experienced faculty instructors in a convenient and flexible online format, this series of online SEO and Marketing Analytics courses are ideal for:

Benefits of USD’s Fundamentals of search engine optimization and marketing analytics program

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Careers Outlook

Employment opportunities in the business and finance field are expected to grow by over 750,000 new jobs by 2030 according to the Bureau of Labor Statistics (BLS). With so many new and emerging opportunities, employers are going to have to compete heavily to attract and retain the most talented and educated business professionals.

This makes furthering your education and diversifying your business skillset all the more important. With expertise in a wide variety of business concepts, you will not only be well suited for many job roles, you will also be in demand by the employer of your choosing.

Industry Insights

8 %

Job growth

$78800

Average business manager salary


Career Opportunities

Project Manager
Social Media Coordinator
Data Analyst

Frequently Asked Questions

What are the requirements for completing a certificate program?

Requirements for completing a certificate can be found on the certificate page.

Are the continuing education courses transferable to a master degree program?

Professional and Continuing Education courses that are transferrable to a USD master degree will be stated on the course or certificate page. If you wish to transfer credit, it is your responsibility to confer with the receiving institution before enrolling, as each
individual academic institution decides whether or not to accept USD Professional and Continuing Education credit.

How long do I have to complete the Certificate?

You have five years to complete the certificate.

What are your registration/drop/refund policies?

Click here for complete details regarding our refund, drop and transfer policies

What if I can’t get into a course because it is full?

Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

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