Deconstructing Digital Discourse & Building Online Communities

1 Units

Course Description

Building Your Professional Edge and Positive Online Communities

This course focuses on the latest in building robust online communities and understanding, addressing, and developing proactive solutions to negative online discourse. You will learn to understand the history of media, best practices for handling negative digital discourse, and strategies for building engagement online communities. Knowing how to prevent negative online discourse, find marketing inspiration in the discourse, and strategize to cultivate an engagement community that will leverage your professional edge.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Who Should Attend: This course provides continuing education for professionals who work with community engagement in challenging spaces, ie nonprofits, social services, government, etc.

Course Materials: All materials are shared within your online course.

Technical Requirements

Course Options

Course Date Units Price

What You Will Learn

  • Describe the history of journalism/creation of marketing and public relations
  • Recognize the psychology of online and human interactions
  • Explain how to build an engaging online community
  • Determine how to identify campaign ideas and measure success from online discourse


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.