GAIN THE DIGITAL MARKETING & OUTREACH SKILLS THAT DRIVE RESULTS
As the dominant advertising medium, digital marketing is pushing more and more companies to enhance their online presence to better serve customers and attract new ones. Now is the time to excel in your digital marketing career with proven content marketing strategies that will generate website traffic and engage visitors with your products and services.
USD’s Digital Marketing Series provides standalone courses tailored to meet your learning needs and help develop the in-demand skills for today’s digital marketing jobs. These courses cover a wide range of topics, including online marketing campaigns, brand building, content marketing, link strategies, advertising, social media, video production, podcasting, and email marketing.
Choose one or more courses to help you enhance your portfolio, grow your own business, advance your digital marketing career, or position yourself for lucrative freelance/consulting work.
Schedule & Fees
Courses – Enroll in One or More
| Course | Date | Units | Price | |
|---|---|---|---|---|
| SEO: Principles and Onsite Optimization [MKT-X830] | See details for more information | 1 | ||
|
Online Fixed-Date
Expand your digital skills toolbelt in 12 weeks, with search engine optimization and online analytics. |
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| SEO: Offsite Strategies [MKT-X831] | See details for more information | 1 | ||
|
Online Fixed-Date
Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics. |
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| SEO: Web Analytics [MKT-X832] | See details for more information | 1 | ||
|
Online Fixed-Date
Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics. |
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| Marketing Strategy, Research & Partnerships [MKT-X820] | Start now, you have 180 days to complete this course once enrolled | 1 | $379 | |
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Business Programs – 25% Off May Sale Valid May 1, 2025 – May 31, 2025 Some restrictions apply. Offer valid only during sale dates. Not all courses apply.
Online Self-Paced
Amanda Nelson
This course provides direction in developing marketing strategy research and developing partnerships to gain an edge in the global market. Once you have enrolled in your course; log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course. |
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| Deconstructing Digital Discourse & Building Online Communities [MKT-X821] | Start now, you have 10 days to complete this course once enrolled | 1 | $379 | |
|
Business Programs – 25% Off May Sale Valid May 1, 2025 – May 31, 2025 Some restrictions apply. Offer valid only during sale dates. Not all courses apply.
Online Self-Paced
Amanda Nelson
This marketing course focuses on building online relationships and how to communicate with that community. Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course. |
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| The Ultimate Podcasting Course [MKT-X815] | Start now, you have 180 days to complete this course once enrolled | 1 | $379 | |
|
Business Programs – 25% Off May Sale Valid May 1, 2025 – May 31, 2025 Some restrictions apply. Offer valid only during sale dates. Not all courses apply.
Online Self-Paced
Develop your own podcast to promote your product, yourself, your ideas with this one-unit online course offered by the University of San Diego. Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course. |
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| Marketing Essentials for Nonprofit Professionals [MGT-X812] | See Course Options | 1 | $299 | |
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Business Programs – 25% Off May Sale Valid May 1, 2025 – May 31, 2025 Some restrictions apply. Offer valid only during sale dates. Not all courses apply.
Online Fixed-Date
Joshua Nunn
This continuing education course benefits nonprofit sector employees, professionals transitioning to the nonprofit sector. This course will introduce students to aspects of traditional marketing, explore digital marketing strategies and best practices, plus review real-world case studies. |
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Online/In-Class Learning Information
Our online digital marketing courses offer a convenient, yet rigorous style of learning that allows you to structure your education to fit your schedule while keeping you on pace toward achieving your goals.
Online Self-Paced
Our online self-paced courses are similar to online fixed-date courses, but are designed to give you a six-month period from time of enrollment to complete all assignments. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.
How is the self-paced course structured? Like fixed-date courses, online self-paced courses are asynchronous meaning that you can work on your assignments anytime; the difference being there are no assigned due dates in self-paced courses. The content is divided into learning modules. Each module will cover one or more topics. Within each of the learning modules, you can expect the following components:
- Module introduction that outlines what you can expect to learn in the module.
- Required readings (textbook, articles, journals, websites, etc.) and presentations (audio and/or video).
- Assignments (which may include: written assignments, quizzes, blogs, etc.) based on the readings and presentations.
- Module conclusion to review the topics and what you should have learned.
- Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.
Online Fixed-Date
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
- Module introduction that outlines what you can expect to learn in the module.
- Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
- Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
- Discussion forum where you answer prompts from the instructor and interact with your classmates.
- Module conclusion to review the topics and what you should have learned.
- Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.
SERIES CURRICULUM
The courses comprising the Digital Marketing Series include:
- Marketing Strategy, Research & Partnerships — Students will learn best practices in developing marketing strategies, research, and partnerships through creating campaigns, facilitating innovative market research and cultivating new collaborations.
- Deconstructing Digital Discourse & Building Online Communities – This course is focused on the latest in building robust online communities and understanding, addressing, and developing proactive solutions to negative online discourse.
- The Ultimate Podcast – This course will focus on teaching new podcasters how to create a podcast from the ground up.
- SEO: Principles and Onsite Optimization – Students will learn hot search engines work, the principles behind the algorithms and how those algorithms directly impact the website design process.
- SEO: Offsite Strategies – This course centers on building website authority to build brand awareness and popularity while adhering to the foundational components of search engine algorithms.
- SEO: Web Analytics – Learn to understand the data available from a website, social network and advertising; insights which help direct marketing decisions.
- Marketing Essentials for Nonprofit Professionals – Students will learn aspects of traditional marketing, explore digital marketing strategies and best practices, plus review real-world case studies as they relate to working within the nonprofit business environment.
WHAT YOU WILL LEARN
Students who participate in the Digital Marketing & Outreach Series will have the ability to:
- Significantly enhance an organization’s online presence
- Develop strategies for social media outreach, email campaigns and blogging content
- Create content that influences search engines while keeping visitors interested
- Effectively use social media to grab attention of target audiences
- Apply proven tracking methods to boost the success of digital marketing campaigns
- Understand and utilize search engine optimization (SEO) and Google algorithms
- Build partnerships in the digital community
350,000
Students who have enhanced their career through PCE
96%
Courses are offered in flexible and convenient formats
89%
Students agree courses furthered their careers
81%
Recommend USD’s PCE to a friend or colleague (NPS average is 53% across the education sector)
WHO SHOULD ATTEND
The USD PCE Digital Marketing Series is designed for anyone who wants to learn the essential digital tools needed to increase brand awareness, sales, and online customer engagement through digital content creation. We welcome any professional that wants to improve their digital marketing skills, from industry veterans to beginner digital marketers ready to start their careers.
- Advertising Executives
- Entrepreneurs
- Marketing Students
- Product Managers
- Social Media Managers
- Small Business Owners
Benefits
Whether you plan to apply your digital marketing skills to your own business or use them in your marketing career, USD’s digital marketing courses cover the core competencies required in this constantly evolving field. Earning your digital marketing certificate can result in:
- Generating higher levels of customer engagement
- The ability to easily measure, track, and act on results
- Understanding how to reach a wider potential audience range
- Achieving greater cost-effectiveness for your marketing strategies
Testimonials
Instructors
These online digital marketing courses were created in collaboration with leading subject matter experts. Every professional development course offered by the University of San Diego’s Division of Professional & Continuing Education is taught by faculty that possess a depth and breadth of academic and real-world professional experience.
Alan Bush has 14+ years’ experience in Internet Marketing business. He is the VP of SEO Strategy for Ignite Visibility. Alan has also taught SEO & Marketing and Web Analytics for UCSD. He has co-hosted two internationally known Internet marketing podcasts (WinTheWeb & OwningYourOwn). He has contributed to hundreds of digital marketing campaigns for small, medium and enterprise Fortune 500 companies, including G4TV, No Fear, Nixon Watches, Sony, Target, Links of London, Energy Muse, Musician’s Institute, Walking On A Cloud and many more.
Careers Outlook
As more and more consumers move to do business online, companies are spending billions on digital advertising to connect with them.
That’s why demand is so high for skilled digital marketers. A quick search for “digital marketing” jobs on LinkedIn will reveal tens of thousands of listings for positions at well-known employers across all sectors.
In addition, the rising demand for digital marketers has resulted in highly competitive salaries. The Bureau of Labor Statistics, which categorizes digital marketers under its general umbrella of advertising, promotions, and marketing managers, reports median pay of $156,580 per year.
Industry Insights
6 %
Projected job growth
43 %
Of marketers use social media
$1.224 Billion
Projected U.S. annual social commerce sales per buyer
Career Opportunities
- Content Marketing Manager
- Social Media Coordinator
- Email Marketing Specialist
- Digital Marketing Analyst
- Influencer Marketing Manager
- Product Marketing Manager
- SEO Specialist
Frequently Asked Questions
What if I can’t get into a course because it is full?
Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.
I need more time to finish my Self-Paced course, what do I do?
Independent Study Self-Paced courses – USD allows 9 months from the date of registration to complete an independent study formatted course and submit all completed course work for evaluation.
Online Self-Paced courses – USD allows 6 months from the date of registration to complete an online self-paced formatted course and submit all assignments for evaluation within this period
If you need additional time and would like to make an extension request, contact us prior to your upcoming deadline at continuinged@sandiego.edu or call between 8:30AM – 5:00PM (PST), M-F, at (619)260-4585 or toll free at (888)321-6658 for a one-time extension. If an extension is granted, it is final.
Classroom, Online Fixed-Date, and Credit Validation formatted courses do not allow for any additional time to complete assignments.
What if I can’t complete a course?
An Incomplete (INC) grade grade is available in some circumstances. The instructor makes the final determination of acceptance of assigning an incomplete grade based on the level of work already completed and the amount of assignments remaining.
To receive an ‘INC’ grade, students must complete a Petition for Incomplete and forward it to PCE. PCE will then forward the Petition to the instructor for approval. If coursework is not completed in the agreed extension period, a final grade is assigned, all ‘INC’ grades convert to ‘F’ grades or ‘NG’ (No Grade).
What are your registration/drop/refund policies?
Click here for complete details regarding our refund, drop and transfer policies
How can I receive a receipt for tax purposes?
A payment confirmation is automatically sent via email once you have registered and paid for a course through the website, please save these receipts for tax purposes. In addition, you can access receipts in your Student Account, Account History.
What type of credit am I earning?
The credit earned is considered Graduate Level Extension Credit, in semester hours (1 semester hour= 15 contact hours). The credit earned is usually used for salary advancement, credential renewing and/or recertification. Graduate Level Extension credit is not usually transferrable towards a degree. Prior district approval is highly recommended and the responsibility of the student if using the units towards salary advancement, credential renewing and/or recertification.
Do Continuing Education courses count towards a degree?
Most of our courses do not count toward a degree, unless otherwise stated on the course website page. While credit earned for our courses may be accepted by some universities as applicable towards a degree it is ultimately the decision of the institution you plan to transfer the credit to. It is highly recommended and the responsibility of the student to confirm the transferability with the other institution
Why USD?
The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.
Informative Stats and Facts
600+
High-quality, career-building courses to choose from
50+
In-depth, innovative, and relevant topics
25+
Career advancing certificates
The Must-Have Tool For Your Intro to Marketing
Master the art of digital marketing by building a solid foundation with our free eBook, Digital Marketing Playbook for New & Non-Marketing Professionals.
