This focused continuing education is intended for professionals seeking to learn the latest in Search Engine Optimization (SEO) best practices. You’ll learn to interpret, communicate and understand the ins and outs of SEO and Analytics by laying the foundation for online success. Understanding SEO tactics, techniques, and strategies will leverage your competitive edge as a business professional, elevate your online performance, and leverage growth. Offered by the University of San Diego’s Division of Professional and Continuing Education, this online program provides you with a high-quality learning experience focused on fundamental SEO and Marketing Analytics best practices.
Expand your digital skills toolbelt in 12 weeks, with search engine optimization and online analytics.
Expand your digital skills toolbelt in 12 weeks with search engine optimization and online analytics.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
The online Fundamentals of Search Engine Optimization and Marketing Analytics Program consists of three online “fixed date” practical-based courses in core search engine optimization and marketing analytics best practices.
This continuing education program is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy. Taught by experienced faculty instructors in a convenient and flexible online format, this series of online SEO and Marketing Analytics courses are ideal for:
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
Employment opportunities in the business and finance field are expected to grow by over 750,000 new jobs by 2030 according to the Bureau of Labor Statistics (BLS). With so many new and emerging opportunities, employers are going to have to compete heavily to attract and retain the most talented and educated business professionals.
This makes furthering your education and diversifying your business skillset all the more important. With expertise in a wide variety of business concepts, you will not only be well suited for many job roles, you will also be in demand by the employer of your choosing.
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Job growth
Average business manager salary
Career Opportunities
Project ManagerSocial Media CoordinatorData Analyst
Requirements for completing a certificate can be found on the certificate page.
Professional and Continuing Education courses that are transferrable to a USD master degree will be stated on the course or certificate page. If you wish to transfer credit, it is your responsibility to confer with the receiving institution before enrolling, as each individual academic institution decides whether or not to accept USD Professional and Continuing Education credit.
You have five years to complete the certificate.
Click here for complete details regarding our refund, drop and transfer policies
Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.
The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.
High-quality, career-building courses to choose from
In-depth, innovative, and relevant topics
Career advancing certificates
Master the art of digital marketing by building a solid foundation with our free eBook, Digital Marketing Playbook for New & Non-Marketing Professionals.
Gain Digital Marketing and Outreach Skills That Drive Results.
Master Project Procurement Management processes and gain an in-depth understanding of how Contractors, Owners, Supply Chain, Seller Responses, Make or Buy Analysis.
This professional development continuing education certificate program can be completed in 10 months! Students will learn essential skills for financing, developing, managing, marketing, and selling commercial real estate projects, and explore the legal, entitlement, and environmental aspects.