Facebook Digital Marketing Certificate

What You Will Learn

• Gain a strong understanding of core concepts including brand positioning, market segmentation, competitive analysis, marketing channels and metrics

• Learn specific marketing skills such as how to conduct A/B tests, create social media ads, construct search ads, and build email marketing campaigns

• Practice interpreting and analyzing the results of ad campaigns using multiple platforms
• Comprehensive digital marketing plan using core frameworks
• Create a Blog post with associated content for two social media channels
• Conduct analysis of A/B test results and Google Analytics report data
• Execute original Facebook ad and analysis of results using Ads Manager
• Practice original search and display advertisement for an existing company
• Create email marketing campaign using MailChimp

Who Should Attend

The courses in this certificate program are targeted for professionals who are seeking to enhance their digital marketing skills through hands-on practice with tools such as Facebook Ads and Google Analytics.