AI for Business Optimization

Course Available
1 Unit
Online Self-Paced

Course Description

Expand Your Business Optimization Skills with AI

This course provides a practical introduction to generative AI, with a dedicated focus on real-world business applications. Students begin by mastering core AI concepts, including Machine Learning, Deep Learning, and Natural Language Processing (NLP), before advancint to Large Language Models (LLMs) and tools like ChatGPT and Custom GPTs.

Building on these fundamentals, the curriculum explores how AI is revolutionizing sectors such as eCommerce, digital marketing, project management, software engineering, and entrepreneurship. Through hands-on modules, participants will gain direct experience in prompt engineering, automating SEO & programmatic SEO, building chatbots, and more.

Course Details

Number of Units: 1.0 graduate-level extension credit(s) in semester hours

Who Should Attend: Anyone interested in understanding the current and future direction of AI in business, healthcare, or finance.

Technical Requirements

Course Options

Course Date Units Price
AAI-X845 – 001 Start now, you have 180 days to complete this course once enrolled 1 $379

AI for Business Optimization

Start now, you have 180 days to complete this course once enrolled
1
$379
Online Self-Paced
Online Self-Paced
Farid Parvini

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.

What You Will Learn

  • Master Foundational AI Concepts: Understand the core mechanics of machine learning (supervised, unsupervised, and reinforcement), deep learning, Natural Language Processing (NLP), and the architecture of transformer-based Large Language Models (LLMs).
  • Execute Advanced Prompt Engineering: Design and apply sophisticated prompt-engineering strategies to maximize the utility of generative AI tools (such as ChatGPT) for complex personal and professional workflows.
  • Develop AI-Driven Business Solutions: Evaluate and implement AI-enabled strategies in domains such as eCommerce, digital marketing, project management, and software engineering, with a focus on delivering measurable business impact.
  • Prototype AI Artifacts: Build and assess AI-driven tools - including custom chatbots and recommendation engines - using accessible and affordable AI platforms.
  • Optimize Digital Marketing with AI: Apply AI techniques across marketing channels to enhance SEO, programmatic advertising, automated content creation, and hyper-personalization.
  • Navigate Ethics, Law, and Security: Critically evaluate the ethical and legal implications of AI, including bias mitigation, data privacy, fraud detection, and the implementation of guardrails for responsible deployment.
  • Accelerate Entrepreneurship: Leverage AI to streamline the startup process, including business planning, domain registration, brand identity (e.g., logo design), and fundraising strategies.

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational goals.

Online Self-Paced

Our online self-paced courses are designed to provide flexibility and autonomy for learners. Unlike traditional classroom methods, which require attendance at scheduled times, self-paced courses allow you to progress through the material at your own speed within a six-month period from the time of enrollment.  Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.

Key differences from traditional classroom methods:

  • No scheduled class times or required attendance.
  • No assigned due dates for assignments; you set your own schedule.
  • Asynchronous learning, meaning you can work on assignments anytime.
  • No discussion forums and no interaction with others enrolled in the course.
  • No scheduled class times or required attendance.

Structure of Online Self-Paced Courses:

The content is divided into learning modules, each covering one or more topics. Within each module, you can expect the following components:

  • Module Introduction: Outlines what you can expect to learn in the module.
  • Required Readings and Presentations: Includes textbooks, articles, journals, websites, and audio/video presentations.
  • Assignments: May include written assignments, quizzes, blogs, and other activities based on the readings and presentations.
  • Module Conclusion: Reviews the topics covered and what you should have learned.

Typically, there is a final project, paper, or exam due in the last module that synthesizes all the topics covered throughout the course. The design of the learning modules follows a consistent rhythm to help you manage your time effectively. Grades will be available within two weeks of final submission, transcripts will be automatically mailed out following grades being posted and approved. Please allow 3-4 weeks from when final grades are posted to receive a transcript.

TRYING TO DECIDE WHICH AI CERTIFICATE ACTUALLY FITS YOUR CAREER GOALS?

The Guide to Choosing the Right AI Business Certificate walks through the different types of AI programs, common mistakes to avoid, and how to choose based on outcomes, not hype.