Attracting and Retaining Volunteers

Course Available
1 Unit
Online Fixed-Date

Course Description

Learn to Engage Today's Volunteer Workforce

Most nonprofits fall short of understanding the talent management component of attracting, retaining and engaging volunteers within their organizations. Many volunteer departments are mismanaged or misunderstood by leadership with volunteers not being fully cultivated or seen as human capital.  This class will provide an overview of today's trends in volunteer engagement, best practices in training, orienting, and supporting volunteers.

*Previous title, Attracting and Retaining the New Volunteer Workforce for Today's Nonprofit Organizations.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education to nonprofit sector employees, professionals transitioning to the nonprofit sector, current or prospective board members, or potential or veteran volunteers will benefit from this research-based program.

Course Materials: Text, The New Breed: Understanding and Equipping the 21st Century Volunteer by Jonathan McKee and Thomas W. McKee, available at or your local bookstore.

Technical Requirements

Course Options

Course Date Units Price
MGT-X804 – 025 09 Apr 202406 May 2024 1 $299

Attracting and Retaining Volunteers

09 Apr 202406 May 2024
Online Fixed-Date
Melinda Wilkes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.

What You Will Learn

  • Analyze a nonprofit's volunteer engagement culture
  • Measure the volunteer recruitment efforts based on an organization's need, available resources, and potential
  • Recommend changes to organizational practices to effectively influence potential volunteer supporters


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts


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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.


I have just completed my last course of the program and I have walked away from this experience feeling so much more secure in my understanding of the non-profit sector. All of the courses provided me information that helped me have a deeper understanding of the sector, and each major department in a non-profit-from finance to risk management, to fundraising-what a great program. I highly recommend the Certificate coursework for anyone in the nonprofit sector who want to boost their academic understanding. Excellent program.