An engineer’s career path in business leads to general management — guiding a business internally and externally. It starts with understanding the market structure and evolves into managing competitive performance, or profit-and-loss (P&L). This course covers the fundamentals of competitive strategy, market access, business development, and market positioning. Accounting, finance, performance measures, and decision-making are examined and applied in the context of how to remain competitive.
This course and certificate are only available for students participating in India.
Number of Units: 3.0 graduate level extension credit(s) in semester hours
Who Should Attend: The technical professionals looking to assume leadership positions in global technology organizations. It is valuable for experienced managers who intend to serve as CEOs, Directors, Vice Presidents or C-level executives in technology companies in India.
Prerequisites: Bachelor’s degree in a professional field (STEAM or Business) from an accredited institution: official transcripts required. - Bachelor’s GPA of 2.75 or higher. Candidates with GPA under 2.75 can apply, but will be asked to provide relevant explanations in an essay (guidelines provided on applications page).
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Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components: