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Become an Internet Marketing Specialist in Eight Months!

The University of San Diego offers an affordable eight-month certificate program that will help you develop and deploy successful online marketing strategies. The program is designed for marketing professionals and small and medium size businesses that want to increase the impact of their online presence. Courses are taught in a small group setting to maintain a highly interactive environment.

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Learner Outcomes

  • Identify the components of a successful online marketing plan
  • Analyze your current online presence
  • Create keyword strategies that can be applied to website development and search engine optimization (SEO)
  • Learn the primary components of SEO, and how they can improve your business
  • Create pages that influence search engines while keeping visitors interested
  • Learn how to effectively use social media to get the attention of your target audience
  • Apply proven tracking methods to your site and deploy successful marketing campaigns
  • Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution, and social media

Who Should Attend

Marketers, business owners, business professionals, and others responsible for marketing will get the tools they need to increase sales or the visibility of their company or organization. Those who require online marketing continuing education to seek professional promotion and anyone considering a career change to the field of online marketing will also benefit from the program.

Course Format

All Courses are delivered in the Classroom format.

Instructors

Courses are taught by expert practitioners from the Online Marketing industry.

Curriculum

One course is scheduled each month over an eight month period. Courses run one evening each week for four consecutive weeks from 6:00 – 9:10 PM. Students are evaluated on individual projects assigned throughout each course.

Certificate Requirements

Complete the requirements below to earn a Strategic Online Marketing certificate. The certificate can be completed in as little as eight months. Read Certificate Benefits and Policy.

  • Complete 8 core courses
  • Develop and present a portfolio containing an Online Marketing Strategy tailored to their company’s needs
  • Attend 70% of scheduled classes
 
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Schedule & Fees

 




  Core Courses - To Enroll and Learn More Click a Course Below 
Minimum Required:  8  Course(s)
    MKT-X810   Building Your Brand and Website Foundation
    MKT-X811   Principles of SEO and Onsite Optimization
    MKT-X812   Offsite SEO Strategies: Link Building, Content Marketing and Website Authority
    MKT-X804   Email, Blogging and Video Marketing
    MKT-X805   Social Media Marketing
    MKT-X806   Online Advertising
    MKT-X807   Web Analytics
    MKT-X808   Capstone Project Presentations
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