Become an Internet Marketing Specialist in Eight Months!
The University of San Diego offers an affordable eight-month certificate program that will help you develop and deploy successful online marketing strategies. The program is designed for marketing professionals and small and medium size businesses that want to increase the impact of their online presence. Courses are taught in a small group setting to maintain a highly interactive environment.
Get started and register for a course today!
- Identify the components of a successful online marketing plan
- Analyze your current online presence
- Create keyword strategies that can be applied to website development and search engine optimization (SEO)
- Learn the primary components of SEO, and how they can improve your business
- Create pages that influence search engines while keeping visitors interested
- Learn how to effectively use social media to get the attention of your target audience
- Apply proven tracking methods to your site and deploy successful marketing campaigns
- Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution, and social media
Who Should Attend
Marketers, business owners, business professionals, and others responsible for marketing will get the tools they need to increase sales or the visibility of their company or organization. Those who require online marketing continuing education to seek professional promotion and anyone considering a career change to the field of online marketing will also benefit from the program.
All Courses are delivered in the Classroom format.
Courses are taught by expert practitioners from the Online Marketing industry.
One course is scheduled each month over an eight month period. Courses run one evening each week for four consecutive weeks from 6:00 – 9:10 PM. Students are evaluated on individual projects assigned throughout each course.
Complete the requirements below to earn a Strategic Online Marketing certificate. The certificate can be completed in as little as eight months. Read Certificate Benefits and Policy.
- Complete 8 core courses
- Develop and present a portfolio containing an Online Marketing Strategy tailored to their company’s needs
- Attend 70% of scheduled classes