Course Description

Strategize with Social Entrepreneurial Tools that Allow for Future Success

This course will build on the introduction and concepts from the previous course, BUS-X822.  It will provide participants with key tools, models and frameworks for assessing, developing and scaling social enterprise models across a wide variety of sectors.  The course will include:

  • Social Model Canvas
  • Tackling Heropreneurship and Impacts Gap Canvas
  • Metrics for evaluation and impact
  • Design Thinking Tools and Applications
  • Customer Journey Mapping

The course will incorporate 4-5 case studies, lectures (both synchronous and asynchronous) and interviews with social entrepreneurs from several sectors.  Potential case studies include Embrace (global baby incubators), GE Adventure Series pediatric MRIs, Kitchens for Good and Doing Good Works.  The course will comprise of 10+ hours of live, interactive classroom time (via Zoom) as well as 25-30 additional required hours of participants listening to recorded materials, engaging in group discussions and a range of exercises to be completed to apply and practice the tools and models featured in the curriculum.

Learner Outcomes

  • Understand how, why and when to design and apply impact metrics for social change across a continuum of organizational structures from traditional nonprofits to social enterprises to traditional for-profits
  • Articulate the value of and key steps of design thinking models through applying frameworks to real world cases
  • Demonstrate basic knowledge and integration of core elements of the social model canvas in designing and implementing social enterprise solutions
  • Demonstrate understanding and importance of customer journey mapping as a core aspect of identifying problems and designing and testing relevant solutions

Course Details

Number of Units: 3.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education for those that are interested in entrepreneurship careers that can benefit society.  This includes:

  • Early and mid-career professionals, especially those wanting to be intrapreneurs
  • Professionals and leaders in any sector desiring to learn about innovative and effective models for social change
  • Corporate employees seeking to develop dual-value ventures and innovative Corporate Social Responsibility (CSR) initiatives
  • Social business leaders striving to create a more diverse and inclusive workforce
  • Foundation/grant making personnel
  • Nonprofit/NGO practitioners
  • Educators
  • Current or prospective board members
  • Policymakers with an interest in promoting social entrepreneurship and innovation ecosystems
  • Funders seeking to become more effective in grant-making and investing

PLEASE NOTE: Due to regulations from the U.S. Department of Education, the University of San Diego is unable to enroll students in its online programs who reside in Alabama, Arkansas, District of Columbia, Georgia, Iowa, Massachusetts, Minnesota, Rhode Island and Wisconsin. This restriction does not apply to applicants interested in a campus-based program.

Course Format:  This course is offered in Online Fixed-Date (with both synchronous meetings and asynchronous assignments), and spans a 7-week schedule.

Meeting Dates/Times:  To be determined

Course Materials: Two text books,

Technical Requirements


Successful completion of BUS-X822, Social Entrepreneurship: An Introduction
Recommended Bachelor's Degree

Applies Towards the Following Certificate(s), Professional Programs and Series

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .