Course Description

Time To Make It Fun! Learn How To Use Entertainment Resources To Create An Unforgettable Event

Event Audio and VisiualThe Entertainment module will focus on how to create and build an effective event entertainment strategy using available tools and resources and will demonstrate how client objectives and goals drive and impact all entertainment-related decisions. Students will learn how to identify available appropriate resources for live events and use them effectively. For the Audio Visual component, students will be given an overview of the technology and best practices of the AV business as this type of technology is a key part of most staged events.

Learner Outcomes

  • Identify the most common performance disciplines and trends within live events and how to use them to support event goals and objectives
  • Comprehend ideal methods in budgeting, vetting, contracting and managing event entertainment
  • Develop and coordinate an entertainment program within the scope of the event
  • Recognize audio visual needs in three scenes: audio, lighting and video
  • Apply industry best practices and integrate AV into event projects for a better client experience

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: Whether you are an administrative assistant, entrepreneur, manager, or current event professional at an entry level position, who is interested in becoming responsible for coordinating small to large-scale events including meetings, fundraisers, conferences, corporate programs, weddings, reunions, and sporting events, this course is for you!


There are no prerequisites for this course; however, BUS-X836E: Event Overview and Planning is strongly recommended.


"Anthony was great! He was entertaining and very knowledgeable on the subject. Homework was manageable and was a good supplement to in-class material. Ken was also a great instructor. A/V was one of the areas where I have the least amount of knowledge and I found this class very informative, without being overwhelming. Ken had many personal event stories to share." Event Management Student, Spring 2016

Applies Towards the Following Certificate(s), Professional Programs and Series

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