Course Description

Develop Your Digital Brand

Today's digital landscape is all about building connections through authentic means with multi-dimensional and generational beings. This course will assist students in developing brand awareness and improve online presence, reflect on what brand means to a company’s culture, learn how communicate effectively with web designers and developers.

Learner Outcomes

  • Define your brand’s purpose, values, and promise
  • Identify your opportunities for brand authenticity
  • Distinguish your campaign needs against your brand promise
  • Create website planning artifacts including sitemaps and low-fidelity wireframes
  • Evaluate new digital trends as well as their business impact to your site
  • Manage the review process of RFPs and sites with ease
  • Analyze site performance for iterative change opportunities

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.




A basic understanding of computers, Web browsers, accessing the Internet, performing online searches, and prior usage of social media is preferred, but not required.


"Yes, I recommend this course very highly. It was very useful information, and I felt like we covered a lot each week. Also the assignments were very helpful to practice on our own. Anita is a great teacher. It has encouraged me to seek out a new job that allows me more freedom to put things I learned into practice." —  Charissa Hearon
"It was great to have an instructor who has real world experience. The material was presented in a practical clear way. Hopefully this course will allow me to break into this field for the first time." —  Sergio Contreras
"I would recommend this course to anyone that is thinking about building a website. It provides great context to how people look at websites and interact with brands online I really enjoyed the class. Since I am a marketing professional, I already knew a lot of the material. I did learn new techniques and great resources." —  Ashley Ansari
"Yes! This is great for branding and learning tools to utilize for increasing traffic to your site." —  Sandy Bloomberg

Applies Towards the Following Certificate(s), Professional Programs and Series

Enroll Now - Select a section to enroll in
6:00PM to 9:10PM
Mar 17, 2022 to Apr 07, 2022
Schedule and Location
  • Blackboard/Zoom
Course Format
Course Fee(s)
BUS PD - $379 credit (1 units) $379.00
Available for Extension Credit
1 units
Section Notes

Once registered, login into your USD Professional and Continuing Education Student account to review the course welcome letter to review important course details.

Zoom logon, video iconThis course will be meeting via Zoom, login information will be shared two days prior to course start date. Course materials and additional resources shared via Blackboard.

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