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Course Description

Apply Analytics to Optimize Your Campaigns and Website

Web analytics is arguably one of the most vital aspects of any marketing campaign. This course will help you understand the data we have access to on a daily basis from various websites, social networks, and advertising campaigns to be able to take effective decisions. Not only will you learn what to measure and how to measure it, but you will also discover how to analyze the data and use it to optimize your website and campaigns. You will learn how to pick the right analytics tools for your needs, and will immerse yourself in the world of data.

Learner Outcomes

  • Employ different types of web analytics tools
  • Understand user behavior 
  • Retain and attract visitors
  • Analyze reports and interpret findings
  • Optimize and improve online marketing tactics
  • Use web analytics for A/B testing, social media measurement, etc.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.

Prerequisites

None

Applies Towards the Following Certificate(s), Professional Programs and Series

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Enroll Now - Select a section to enroll in

Type
Classroom
Days
W
Time
6:00PM to 9:10PM
Dates
May 26, 2021 to Jun 16, 2021
Schedule and Location
Location
  • Zoom
Course Format
Course Fee(s)
BUS PD - $379 credit $379.00
Available for Extension Credit
1.0 units
Instructor(s)
  • Jennifer Gaffney
Section Notes

Once registered login into your USD Professional and Continuing Education student account to review the course welcome letter to review important course details.

Zoom logon, video iconThis course will be meeting via Zoom, meeting information and additional resources will be shared via Blackboard two days prior to the course start date.

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