Course Description

Drive Real Business Revenue from Online Activity

Online advertising can lead to an increase in sales and leads if done correctly. In this course, you will learn the key elements and strategies behind successful online advertising as well as the best practices needed to implement a successful campaign. This course is practical and focuses on you being able to understand the benefits of creating and buying online advertising as well as implementing and running campaigns online. The objective of this course is for students to have a solid understanding of the different types of advertising and feel comfortable choosing the best options for their business.

Learner Outcomes

  • Identify the pros and cons of different online advertising options
  • Use pay-per-click, display advertising, and re-targeting advertising
  • Create effective ads that will generate clicks to your website
  • Build an online advertising plan specific to their business
  • Effectively manage direct reports or contractors who are doing the hands-on advertising

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for current or aspiring marketers, business owners, business professionals and others interested in building their advertising skills by promoting their business and services online

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.



Applies Towards the Following Certificate(s), Professional Programs and Series

Enroll Now - Select a section to enroll in
Online Fixed-Date
5:30PM to 8:45PM
May 05, 2022 to May 26, 2022
Schedule and Location
  • Blackboard/Zoom
Course Format
Course Fee(s)
BUS PD - $379 credit $379.00
Available for Extension Credit
1.0 units
Section Notes

Once registered, login into your USD Professional and Continuing Education Student account to review the course welcome letter to review important course details.

Zoom logon, video iconThis course will be meeting via Zoom, login information will be shared two days prior to course start date. Course materials and additional resources shared via Blackboard.
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