Course Description

Gain the Skills to Create, Optimize and Deliver High-Quality Engaging Content

Are you producing content that effectively tells your brand story? Enhance your brand equity and awareness with online marketing tools, such as, blogging, video and email marketing. In this practical focused course, students will explore best practices in blog and video content creation, link building, lead generation and automation.

Learner Outcomes

  • Apply integrated marketing techniques
  • Build and acquire databases for email marketing campaigns
  • Identify the best Email Service Provider (ESP) for your business
  • Create the proper messaging for subject line, calls to action, and campaign design 
  • Generate relevant content to segmented personas/archetypes
  • Content generation for blogs, articles, white papers, and case studies

Course Details

Previously titled, Email, Blogging and Video Marketing.

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.




"It added to my knowledge of email campaigns and how to get started. How to start a blog page within your website, and how to complete a video marketing program. I now have knowledge as to where to go and how to complete these campaigns.." -- John Lynch
"Great instructor with a great personality and attitude. Very willing to help all students, patient and understanding and clearly demonstrates superior knowledge in the subject matter..." -- Arlana Kerigan 

Applies Towards the Following Certificate(s), Professional Programs and Series

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