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Course Description

Explore Strategies for Attracting and Engaging Donors

Nonprofits secure revenue from a variety of different sources – individuals, corporations, foundations, and government, and through a variety of different means. Understanding the funding landscape, and its agility from organization to organization, is key to developing a successful fundraising strategy. While approaching each contributor requires its own strategy, this course will provide students with the basic components needed for making a compelling fundraising case.

Learner Outcomes

  • Explain the culture of philanthropy and the role philanthropy plays in organizations.
  • Develop a basic fundraising plan.
  • Describe the relationship between marketing and fundraising.
  • Describe strategies for stewardship that will keep donors giving.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education to nonprofit sector employees, professionals transitioning to the nonprofit sector, current or prospective board members, or potential or veteran volunteers will benefit from this research-based program.

Course Materials: Text, The Nonprofit Development Companion: A Workbook for Fundraising Success by Brydon M. DeWitt, available at Amazon.com or your local bookstore.

Technical Requirements

Prerequisites

None

Testimonials

"Supportive learning environment/format (including teacher responsiveness), excellent reading materials, assignments were appropriately challenging and relevant." - Vicky Heithaus

Applies Towards the Following Certificate(s), Professional Programs and Series

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Enroll Now - Select a section to enroll in
Type
Online Fixed-Date
Dates
Jul 13, 2021 to Aug 09, 2021
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Instructor(s)
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

Type
Online Fixed-Date
Dates
Nov 09, 2021 to Dec 06, 2021
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

Type
Online Fixed-Date
Dates
Mar 01, 2022 to Mar 28, 2022
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Instructor(s)
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

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