Introduction to Fundraising - MGT-X801
Course Description
Explore Strategies for Attracting and Engaging Donors
Nonprofits secure revenue from a variety of different sources – individuals, corporations, foundations, and government, and through a variety of different means. Understanding the funding landscape, and its agility from organization to organization, is key to developing a successful fundraising strategy. While approaching each contributor requires its own strategy, this course will provide students with the basic components needed for making a compelling fundraising case.
Learner Outcomes
- Explain the culture of philanthropy and the role philanthropy plays in organizations.
- Develop a basic fundraising plan.
- Describe the relationship between marketing and fundraising.
- Describe strategies for stewardship that will keep donors giving.
Course Details
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: This course provides continuing education to nonprofit sector employees, professionals transitioning to the nonprofit sector, current or prospective board members, or potential or veteran volunteers will benefit from this research-based program.
Course Materials: Text, The Nonprofit Development Companion: A Workbook for Fundraising Success by Brydon M. DeWitt, available at Amazon.com or your local bookstore.
Prerequisites
None
Testimonials
"Supportive learning environment/format (including teacher responsiveness), excellent reading materials, assignments were appropriately challenging and relevant." - Vicky Heithaus
Applies Towards the Following Certificate(s), Professional Programs and Series
- Nonprofit Management Certificate : Core Courses - To Enroll and Learn More Click a Course Below
Online Fixed-Datecourses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational goals. Online courses have fixed start and finish dates similar to classroom courses, but as an online student, you will have access to your classroom at any time and can view your assignments, syllabus and course resources from any computer with Internet capability.
