Explore Strategies for Attracting and Engaging Donors
Nonprofits secure revenue from a variety of different sources – individuals, corporations, foundations, and government, and through a variety of different means. Understanding the funding landscape, and its agility from organization to organization, is key to developing a successful fundraising strategy. While approaching each contributor requires its own strategy, this course will provide students with the basic components needed for making a compelling fundraising case.
- Explain the culture of philanthropy and the role philanthropy plays in organizations.
- Develop a basic fundraising plan.
- Describe the relationship between marketing and fundraising.
- Describe strategies for stewardship that will keep donors giving.
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: This course provides continuing education to nonprofit sector employees, professionals transitioning to the nonprofit sector, current or prospective board members, or potential or veteran volunteers will benefit from this research-based program.
Course Materials: Text, The Nonprofit Development Companion: A Workbook for Fundraising Success by Brydon M. DeWitt, available at Amazon.com or your local bookstore.
"Supportive learning environment/format (including teacher responsiveness), excellent reading materials, assignments were appropriately challenging and relevant." - Vicky Heithaus
Applies Towards the Following Certificate(s), Professional Programs and Series
- Nonprofit Management Certificate : Core Courses - To Enroll and Learn More Click a Course Below