Analyzing Media Messages: Bias, Motivation and Production Choices

Course Available
0.5 Units
Credit Validation

Course Description

Credit Validation for KQED Participants Only 

With the explosion of the kinds of media now available, teaching students how to critically read media is more important than ever. In this course, you will learn how media messages are built not just through scripts but production choices like framing and music and how these choices influence our interpretation and actions. In this free, hands-on course you will will also learn concrete steps for how to teach students to critically examine how media is made, examine media production choices and how those influence message, develop a framework for analyzing media in a variety of formats, and prepare students to be critical consumers of media, as well as more successful media makers.

You can register for this free course at

Course Details

Number of Units: 0.5 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education for K-12 educators in all subject areas who want to develop skills and confidence with media making and media literacy.

Directions to Enrolled Participants for University Credit:  Submit your Certificate of Completion by email to [email protected] after enrolling for credit and completing the course.

Course Options

Course Date Units Price
EDC-X779V – 002 01 Jan 202431 Dec 2024 0.5 $39

Analyzing Media Messages: Bias, Motivation and Production Choices

01 Jan 202431 Dec 2024
Credit Validation

Refund Policy: All Credit Validation enrollments are refundable, less a $25 fee, if requested within 30 days of enrollment date. There will be no refunds for Credit Validation after the allotted 30 days.

Enrollment Open Through: December 31, 2024 (11:59pm PT)

What You Will Learn

  • Learn how bias – both the media producers’ and your own – play a part in how media is made and interpreted
  • Explore how different production choices impact how a piece of media is received and understood
  • Do your own media analysis of a topic that is relevant to you and your teaching
  • Create a lesson plan that helps your students practice critical media analysis that aligns with your teaching objectives


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts


High-quality, career-building courses to choose from


In-depth, innovative, and relevant topics


Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Credit Validation

The University of San Diego’s Division of Professional and Continuing Education offers graduate-level extension credit for work completed in trainings, workshops, conferences, induction, credentials, and other professional development programs not offered directly by USD. Complete one of the above and a member of our division will help you earn credit for your hard work and dedication to continuing your education.

Key Benefits of Credit Validation Courses

Make Your Work Count

Earn credit for your previous work in trainings, workshops, and conferences through a simple process.

Advance Faster

Save money by earning credit for work you completed and get one step closer to salary advancement.

Work Towards a Degree

Many receiving institutions may accept credits towards degree programs, giving you a head start in earning a graduate degree.