Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones. Students will learn search engine optimization (SEO) and content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online marketing campaigns, brand building, content marketing, linking strategies, advertising, social media, video and email marketing.
Our Strategic Online Marketing program offers standalone courses and certificate paths that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work.
To earn the USD professional development certificate in Strategic Online Marketing, students are required to successfully complete each of the eight individual courses with a final grade of C or better, plus attend 70% of the scheduled sessions per course. In addition to the course tuition, there is a one-time certificate fee of $45. Learn more about the University of San Diego’s Professional and Continuing Education Certificate Benefits and Policies.
Gain confidence in how to manage your brand through a digital presence by defining core best practices.
Manage and/or execute a complete keyword research process from start to finish as well as evaluate competitor’s keyword and strategies.
Build and execute content marketing campaigns which includes: executing content marketing research, executing competitive research, creating link assets, executing basic social promotional strategies, and executing webmaster outreach.
This course was developed by leading practitioners for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.
Analyze social Media by understanding what networks your customers are using, allowing you to identify the best way to connect with them.
Learn the key elements and strategies behind successful online advertising as well as the best strategies to implement successful campaigns.
This course will help you understand the data we have access to on a daily basis from various websites, social networks, and advertising campaigns to be able to take effective decisions.
Take the next step towards gaining digital marketing skills. In this course students will be presenting their optimized digital marketing campaigns and address results.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
The core courses comprising the Strategic Online Marketing Certificate program include:
Students who successfully complete the Strategic Online Marketing Certificate will have the ability to:
Some of the many and diverse topics covered within the courses that make up our digital marketing certificate program include:
We take a practical approach to learning, this comprehensive online digital marketing program, was created in collaboration with leading subject matter experts is ideal for entrepreneurs, business professionals and anyone looking to enhance their digital marketing skills. Students will learn the analytical tools needed to increase a company or organization’s brand awareness, sales and online customer engagement through SEO and content creation strategy.
Whether you plan to apply your strategic online marketing skills to your own business or use them to help others, the skills taught in our online digital marketing courses have been proven effective for nearly all types of businesses.
When compared to traditional forms of advertising like print, TV and radio, and snail mail, digital marketing offers:
The Strategic Online Marketing Certificate program at USD is essential for any business owner or marketing professional. The instructors are all top-notch, experienced marketers with a wealth of knowledge to share. Online marketing strategies and opportunities are presented in a way that is easy to understand and apply. Strategies that I deployed in my own business produced immediate, measurable results. I highly recommend this program for anyone that wants to step up their marketing game.
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
Employment opportunities in the business and finance field are expected to grow by over 750,000 new jobs by 2030 according to the Bureau of Labor Statistics (BLS). With so many new and emerging opportunities, employers are going to have to compete heavily to attract and retain the most talented and educated business professionals.
This makes furthering your education and diversifying your business skillset all the more important. With expertise in a wide variety of business concepts, you will not only be well suited for many job roles, you will also be in demand by the employer of your choosing.
Average business manager salary
Project ManagerSocial Media CoordinatorData Analyst
Requirements for completing a certificate can be found on the certificate page.
Professional and Continuing Education courses that are transferrable to a USD master degree will be stated on the course or certificate page. If you wish to transfer credit, it is your responsibility to confer with the receiving institution before enrolling, as each
individual academic institution decides whether or not to accept USD Professional and Continuing Education credit.
You have five years to complete the certificate.
Click here for complete details regarding our refund, drop and transfer policies
Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.
PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.
Number of high-quality, career-building courses to choose from
Number of in-depth, innovative, and relevant topics
Career advancing certificates
Download eBook: Top 32 Tips to Stay on the Cutting Edge in Your Business Career
This fully online Facebook Digital Marketing certificate program, in partnership with Pathstream, prepares students for careers in digital marketing through hands-on practice with tools such as Facebook Ads and Google Analytics.
Sharpen your project management skills and deepen your understanding of essential strategies and methodologies; earn your Project Management Certificate from USD.
This 12-week continuing education program is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.