Strategic Online Marketing Certificate

8 Courses
8 Units
Online Fixed-Date , Classroom
32 Weeks

Gain the Digital Marketing Skills that Drive Results

Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones. Students will learn search engine optimization (SEO) and content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online marketing campaigns, brand building, content marketing, linking strategies, advertising, social media, video and email marketing.

Our Strategic Online Marketing program offers standalone courses and certificate paths that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work.

Certificate Requirements

To earn the USD professional development certificate in Strategic Online Marketing, students are required to successfully complete each of the eight individual courses with a final grade of C or better, plus attend 70% of the scheduled sessions per course. In addition to the course tuition, there is a one-time certificate fee of $45. Learn more about the University of San Diego’s Professional and Continuing Education Certificate Benefits and Policies.

Schedule & Fees

Core Courses – To Enroll and Learn More Click a Course Below

All courses from this stream are required for completion of this certificate
Course Date Units Price
Building Your Brand and Website Foundation [MKT-X810] 17 Jan 202307 Feb 2023 1 $379
17 Jan 202307 Feb 2023
1
$379
Online Fixed-Date
Alex Meade

Gain confidence in how to manage your brand through a digital presence by defining core best practices.

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.

Principles of SEO and Onsite Optimization [MKT-X811] See details for more information 1
See details for more information
1
Classroom, Online Fixed-Date

Manage and/or execute a complete keyword research process from start to finish as well as evaluate competitor’s keyword and strategies.

Offsite SEO Strategies [MKT-X812] See details for more information 1
See details for more information
1
Classroom, Online Fixed-Date

Build and execute content marketing campaigns which includes: executing content marketing research, executing competitive research, creating link assets, executing basic social promotional strategies, and executing webmaster outreach.

Content Marketing [MKT-X804] See Course Options 1 $379
See Course Options
1
$379
Online Fixed-Date
Brian Hilemon

This course was developed by leading practitioners for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Social Media Marketing [MKT-X805] 14 Feb 202307 Mar 2023 1 $379
14 Feb 202307 Mar 2023
1
$379
Online Fixed-Date
Maresa Friedman

Analyze social Media by understanding what networks your customers are using, allowing you to identify the best way to connect with them.

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.

Online Advertising [MKT-X806] 14 Mar 202304 Apr 2023 1 $379
14 Mar 202304 Apr 2023
1
$379
Online Fixed-Date
Alex Meade

Learn the key elements and strategies behind successful online advertising as well as the best strategies to implement successful campaigns.

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.

Web Analytics [MKT-X807] See details for more information 1
See details for more information
1
Online Fixed-Date

This course will help you understand the data we have access to on a daily basis from various websites, social networks, and advertising campaigns to be able to take effective decisions. 

Capstone Project Presentations [MKT-X808] 11 Apr 202302 May 2023 1 $379
11 Apr 202302 May 2023
1
$379
Online Fixed-Date
Jerry Gertes

Take the next step towards gaining digital marketing skills. In this course students will be presenting their optimized digital marketing campaigns and address results.

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.

$45
Total Cost not Currently Available

Learning Method Information

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.

Strategic Online Marketing Certificate Curriculum

The core courses comprising the Strategic Online Marketing Certificate program include:

What You Will Learn

Students who successfully complete the Strategic Online Marketing Certificate will have the ability to:

Digital Marketing Topics Covered

Some of the many and diverse topics covered within the courses that make up our digital marketing certificate program include:

Who Should Attend

We take a practical approach to learning, this comprehensive online digital marketing program, was created in collaboration with leading subject matter experts is ideal for entrepreneurs, business professionals and anyone looking to enhance their digital marketing skills. Students will learn the analytical tools needed to increase a company or organization’s brand awareness, sales and online customer engagement through SEO and content creation strategy.

Benefits of the Strategic Online Marketing Certificate

Whether you plan to apply your strategic online marketing skills to your own business or use them to help others, the skills taught in our online digital marketing courses have been proven effective for nearly all types of businesses.

When compared to traditional forms of advertising like print, TV and radio, and snail mail, digital marketing offers:

Testimonials

The Strategic Online Marketing Certificate program at USD is essential for any business owner or marketing professional. The instructors are all top-notch, experienced marketers with a wealth of knowledge to share. Online marketing strategies and opportunities are presented in a way that is easy to understand and apply. Strategies that I deployed in my own business produced immediate, measurable results. I highly recommend this program for anyone that wants to step up their marketing game.

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Careers Outlook

Employment opportunities in the business and finance field are expected to grow by over 750,000 new jobs by 2030 according to the Bureau of Labor Statistics (BLS). With so many new and emerging opportunities, employers are going to have to compete heavily to attract and retain the most talented and educated business professionals.

This makes furthering your education and diversifying your business skillset all the more important. With expertise in a wide variety of business concepts, you will not only be well suited for many job roles, you will also be in demand by the employer of your choosing.

Industry Insights

8 %

Job growth

$78800

Average business manager salary


Career Opportunities

Project Manager
Social Media Coordinator
Data Analyst

Frequently Asked Questions

How can I design a classroom for students with special needs?

Special needs” encompasses such a wide range of student abilities and challenges that no one space can accommodate all physical or behavioral needs. The Americans with Disabilities Act (ADA) states that all public school classrooms must be ADA compliant, meaning that they must be accessible to wheelchair users and that teachers must make reasonable accommodations when it comes to technology tools. In general, best practices for classroom design apply to students of all abilities, such as minimizing distractions, making the space safe and comfortable, ensuring every student has access to the tools they need, and that the layout supports both independent and collaborative work.

How can I design my classroom on a budget?

Designing or redesigning your classroom does not require expensive materials or upgrades. Big box stores like Walmart and Target sell attractive, affordable classroom organization solutions, and Pinterest features hundreds of thousands of ideas for designing a classroom on a budget.

What if I need help enrolling in a course, or I need more information on a course?

If you experience issues enrolling, or have questions, complete our Contact Us Form or call our Enrollment and Student Services team between 8:30 AM – 4:30 PM (PST), M-F, at (619) 260-4585 or toll free at (888) 321-6658.

How do I request an Official Transcript?

Transcripts can be ordered online via your student account. For more detailed information, please visit the Student Transcript Request Page

What type of credit am I earning?

The credit earned is considered Graduate Level Extension Credit, in semester hours (1 semester hour= 15 contact hours). The credit earned is usually used for salary advancement, credential renewing and/or recertification. Graduate Level Extension credit is not usually transferrable towards a degree. Prior district approval is highly recommended and the responsibility of the student if using the units towards salary advancement, credential renewing and/or recertification.

I need more time to finish my Self-Paced course, what do I do?

Independent Study Self-Paced courses – USD allows 9 months from the date of registration to complete an independent study formatted course and submit all completed course work for evaluation.

Online Self-Paced courses – USD allows 6 months from the date of registration to complete an online self-paced formatted course and submit all assignments for evaluation within this period

If you need additional time and would like to make an extension request, contact us prior to your upcoming deadline at continuinged@sandiego.edu or call between 8:30AM – 5:00PM (PST), M-F, at (619)260-4585 or toll free at (888)321-6658 for a one-time extension. If an extension is granted, it is final.

Classroom, Online Fixed-Date, and Credit Validation formatted courses do not allow for any additional time to complete assignments.

Where can I get directions to my course classroom?

The address for classroom courses are provided at the section level detail on the course page. Once you know the address, we recommend you use Google Maps. Otherwise please contact the ESS during business hours of 8:30 AM – 5:00 PM (PST), M-F, at (619) 260-4585 or toll free at (888) 321-6658.

What are your registration/drop/refund policies?

Click here for complete details regarding our refund, drop and transfer policies

How can I receive a receipt for tax purposes?

A payment confirmation is automatically sent via email once you have registered and paid for a course through the website, please save these receipts for tax purposes. In addition, you can access receipts in your Student Account, Account History.

Can I be notified when a course section opens for enrollment?

Yes, on the course page, click on Request Information and you will be notified by email when enrollment is open for the course or you can complete the Course Inquiry form

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

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