Strategic Online Marketing Certificate

8 Courses
8 Units
Classroom , Online Fixed-Date
32 Weeks

Gain the Digital Marketing Skills that Drive Results

Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones. Students will learn search engine optimization (SEO) and content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online marketing campaigns, brand building, content marketing, linking strategies, advertising, social media, video and email marketing.

Our Strategic Online Marketing program offers standalone courses and certificate paths that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work.

Certificate Requirements

To earn the USD professional development certificate in Strategic Online Marketing, students are required to successfully complete each of the eight individual courses with a final grade of C or better, plus attend 70% of the scheduled sessions per course. In addition to the course tuition, there is a one-time certificate fee of $45. Learn more about the University of San Diego’s Professional and Continuing Education Certificate Benefits and Policies.

Schedule & Fees

Core Courses – To Enroll and Learn More Click a Course Below

All courses from this stream are required for completion of this certificate
Course Date Units Price
Building Your Brand and Website Foundation [MKT-X810] See details for more information 1
See details for more information
1
Classroom, Online Fixed-Date

Gain confidence in how to manage your brand through a digital presence by defining core best practices.

Principles of SEO and Onsite Optimization [MKT-X811] See details for more information 1
See details for more information
1
Classroom, Online Fixed-Date

Manage and/or execute a complete keyword research process from start to finish as well as evaluate competitor’s keyword and strategies.

Offsite SEO Strategies [MKT-X812] See details for more information 1
See details for more information
1
Classroom, Online Fixed-Date

Build and execute content marketing campaigns which includes: executing content marketing research, executing competitive research, creating link assets, executing basic social promotional strategies, and executing webmaster outreach.

Content Marketing [MKT-X804] 22 Nov 202213 Dec 2022 1 $379
22 Nov 202213 Dec 2022
1
$379
Online Fixed-Date
Brian Hilemon

This course was developed by leading practitioners for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Once registered login into your USD Professional and Continuing Education student account to review the course Welcome Letter to review important course details.

This course will be meeting via Zoom, meeting information and additional resources will be shared within your online course, available to review two days prior to the course start date.

Social Media Marketing [MKT-X805] See details for more information 1
See details for more information
1
Online Fixed-Date

Analyze social Media by understanding what networks your customers are using, allowing you to identify the best way to connect with them.

Online Advertising [MKT-X806] 25 Oct 202215 Nov 2022 1 $379
25 Oct 202215 Nov 2022
1
$379
Online Fixed-Date
Alex Meade

Learn the key elements and strategies behind successful online advertising as well as the best strategies to implement successful campaigns.

Once registered login into your USD Professional and Continuing Education student account to review the course Welcome Letter to review important course details.

This course will be meeting via Zoom, meeting information and additional resources will be shared within your online course, available to review two days prior to the course start date.

Web Analytics [MKT-X807] 14 Feb 202307 Mar 2023 1 $379
14 Feb 202307 Mar 2023
1
$379
Online Fixed-Date
Cody Bollerman

This course will help you understand the data we have access to on a daily basis from various websites, social networks, and advertising campaigns to be able to take effective decisions. 

Once registered login into your USD Professional and Continuing Education student account to review the course Welcome Letter to review important course details.

This course will be meeting via Zoom, meeting information and additional resources will be shared within your online course, available to review two days prior to the course start date.

Capstone Project Presentations [MKT-X808] 22 Nov 202213 Dec 2022 1 $379
22 Nov 202213 Dec 2022
1
$379
Online Fixed-Date
Jerry Gertes

Take the next step towards gaining digital marketing skills. In this course students will be presenting their optimized digital marketing campaigns and address results.

Once registered login into your USD Professional and Continuing Education student account to review the course Welcome Letter to review important course details.

This course will be meeting via Zoom, meeting information and additional resources will be shared within your online course, available to review two days prior to the course start date.

$45
Total Cost not Currently Available

Learning Method Information

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.

Strategic Online Marketing Certificate Curriculum

The core courses comprising the Strategic Online Marketing Certificate program include:

What You Will Learn

Students who successfully complete the Strategic Online Marketing Certificate will have the ability to:

Digital Marketing Topics Covered

Some of the many and diverse topics covered within the courses that make up our digital marketing certificate program include:

Who Should Attend

We take a practical approach to learning, this comprehensive online digital marketing program, was created in collaboration with leading subject matter experts is ideal for entrepreneurs, business professionals and anyone looking to enhance their digital marketing skills. Students will learn the analytical tools needed to increase a company or organization’s brand awareness, sales and online customer engagement through SEO and content creation strategy.

Benefits of the Strategic Online Marketing Certificate

Whether you plan to apply your strategic online marketing skills to your own business or use them to help others, the skills taught in our online digital marketing courses have been proven effective for nearly all types of businesses.

When compared to traditional forms of advertising like print, TV and radio, and snail mail, digital marketing offers:

Testimonials

The Strategic Online Marketing Certificate program at USD is essential for any business owner or marketing professional. The instructors are all top-notch, experienced marketers with a wealth of knowledge to share. Online marketing strategies and opportunities are presented in a way that is easy to understand and apply. Strategies that I deployed in my own business produced immediate, measurable results. I highly recommend this program for anyone that wants to step up their marketing game.

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Careers Outlook

Employment opportunities in the business and finance field are expected to grow by over 750,000 new jobs by 2030 according to the Bureau of Labor Statistics (BLS). With so many new and emerging opportunities, employers are going to have to compete heavily to attract and retain the most talented and educated business professionals.

This makes furthering your education and diversifying your business skillset all the more important. With expertise in a wide variety of business concepts, you will not only be well suited for many job roles, you will also be in demand by the employer of your choosing.

Industry Insights

8 %

Job growth

$78800

Average business manager salary


Career Opportunities

Project Manager
Social Media Coordinator
Data Analyst

Frequently Asked Questions

Are the continuing education courses transferable to a Master degree program?

Unfortunately most of our courses do not count towards a degree, unless otherwise stated on the course website page. Credit earned in some of our courses may be accepted by some universities as applicable towards a degree but that would be at the discretion of the university.

Can the Division of Professional and Continuing Education help in the process of issuing the Student Int’l Visa (F1)?

Certificate programs offered through the Professional and Continuing Education (PCE) at the University of San Diego, are not supported with I-20 assistance (student visas) at this moment. However, PCE’s English Language Academy (ELA) offers I-20 assistance and students who are participating in ELA programs may also participate in other PCE programs. For additional information, please call 1 619-260-8887.

If you are interested in pursuing a degree program with the University of San Diego, the Office of Undergraduate Admissions can issue a Form I-20 to international students who have been accepted to degree program at the University. The application procedures, deadlines, and the Admissions Office contact information can be found on USD’s Undergraduate Admissions page.

What are the options regarding housing for the students that are coming from outside San Diego?

On-campus housing is subject to availability, for information please contact Residential Life at housing@sandiego.edu

USD is located 5 minutes from Hotel Circle which offers a variety of hotels/motels with varying price points to fit different budgets. There are also apartment options close to campus; for information about these options, please click here.

How long do I have to complete the Certificate?

You have five years to complete the certificate.

What if I can’t complete a course?

An Incomplete (INC) grade is available in some circumstances. The instructor makes the final determination of acceptance of assigning an incomplete grade based on the level of work already completed and the amount of assignments remaining. (Policies)

To receive an ‘INC’ grade, students must complete a Petition for Incomplete and forward it to PCE. PCE will then forward the Petition to the instructor for approval. If coursework is not completed in the agreed extension period, a final grade is assigned, all ‘INC’ grades convert to ‘F’ grades or ‘NG’ (No Grade). (Petition)

Is there an application or admission requirement?

No application is required. Unless otherwise listed within the program specific information, there are no admissions requirements.

Can I expect to receive an enrollment confirmation?

Yes, you will receive an email detailing the courses and their dates, times, and location, as well as directions to the classroom and other necessary information.

How much are courses?

Check the course section for current tuition fees.

Do you offer discounts?

No, unless otherwise noted.

How can I pay for the courses?

You may pay online with a credit card (we accept MasterCard and Visa) or call Enrollment and Student Services during business hours at 1 619-260-4585. Registrations must be paid in full prior to the first day of course.

What if I have to drop a course?

Students who need to drop a course due to extenuating circumstances may receive a refund, if the request is received prior to the first day or start date of the course. The refund of the course fee will be returned less a processing fee of 10% or $50, whichever is higher. There are no refunds once the course begins. Learn about our registration policies here. A full refund is provided if PCE cancels a course.

Can I transfer in courses to certificate programs from other colleges and universities?

Only University of San Diego courses count towards receiving the certificate from USD.

What if I can’t get into a course because it is full?

Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.

What are your registration/refund policies?

Click here for complete details regarding our refund, drop and transfer policies.

What associations or organization would you recommend me to join?

Please contact your Program Coordinator for a list of associations related to the program you are taking.

Do you offer job placement services?

No.

When do I become an alumni of a Program? Once I become part of a program, do I get any discount on courses?

Alumni are students who have successfully completed all the requirements of a certificate program. Find out more here.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

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