In today's digital economy, social media is more than a communication tool - it's a strategic platform for building brands, driving engagement, and delivering measurable results. This self-paced, independent study course equips professionals, entrepreneurs, and aspiring marketers with the skills needed to create and implement impactful social media strategies.
Through a series of scaffolded assignments, you'll develop a comprehensive Social Media Marketing Plan & Strategy for a real or personally relevant brand. You'll learn to conduct social media audits, craft platform-specific content strategies, develop campaign objectives, build editorial calendars, allocate budgets, and evaluate performance through KPIs and ROI.
Ideal for individuals seeking to upskill, pivot careers, or enhance their freelance or consulting work, this course culminates in a portfolio-ready final project that demonstrates your ability to plan, execute, and measure social media campaigns with confidence and creativity.
Number of Units: 1.0 graduate level extension credit(s) in semester hours.
Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills, including professionals who are responsible for creating and executing social media marketing strategies for business organizations. This would include social media managers, digital marketing specialists, content strategists, brand managers, and small business owners.
Course Materials: All materials shared within your online course.
Technical Requirements
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.
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Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.
Our online self-paced courses are designed to provide flexibility and autonomy for learners. Unlike traditional classroom methods, which require attendance at scheduled times, self-paced courses allow you to progress through the material at your own speed within a six-month period from the time of enrollment. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.
Key differences from traditional classroom methods:
Structure of Online Self-Paced Courses:
The content is divided into learning modules, each covering one or more topics. Within each module, you can expect the following components:
Typically, there is a final project, paper, or exam due in the last module that synthesizes all the topics covered throughout the course. The design of the learning modules follows a consistent rhythm to help you manage your time effectively. Grades will be available within two weeks of final submission, transcripts will be automatically mailed out following grades being posted and approved. Please allow 3-4 weeks from when final grades are posted to receive a transcript.
Learn practical skills from expert instructors to boost your resume or succeed in your current role.