Social Media Marketing Strategy

1 Units
Online Self-Paced
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Course Description

Build a Well-conceived Social Media Marketing Plan for Optimal Results - Coming Fall 2025

This course covers the basics of creating a social media strategy, including seeking goals, identifying target audiences, developing content strategies, and measuring the effectiveness of social media campaigns. Participants will learn how to develop a comprehensive social media marketing plan and implement best practices for creating and sharing content across various social media platforms.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills, including professionals who are responsible for creating and executing social media marketing strategies for business organizations. This would include social media managers, digital marketing specialists, content strategists, brand managers, and small business owners.

Course Materials: All materials shared within your online course.

Technical Requirements

Course Options

Course Date Units Price

What You Will Learn

  • Understand the importance of social media marketing in today's digital landscape
  • Develop a comprehensive social media marketing plan that aligns with business objectives
  • Define target audiences and personas, and develop content strategies that resonate with them
  • Develop high-quality, visually appealing social media content that engages audiences and aligns with content themes and topics
  • Create and execute social media campaigns that achieve business objectives and reach target audiences
  • Understand the differences between organic and paid social media marketing, and develop strategies for both
  • Set up and optimize social media advertising accounts and campaigns
  • Use social media management tools to streamline content creation and publishing
  • Measure the success of social media campaigns and use data to make informed decisions to optimize them
  • Engage with audiences through comments, DMs, and other forms of social media messaging

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Self-Paced

Our online self-paced courses are designed to provide flexibility and autonomy for learners. Unlike traditional classroom methods, which require attendance at scheduled times, self-paced courses allow you to progress through the material at your own speed within a six-month period from the time of enrollment.  Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.

Key differences from traditional classroom methods:

  • No scheduled class times or required attendance.
  • No assigned due dates for assignments; you set your own schedule.
  • Asynchronous learning, meaning you can work on assignments anytime.
  • No discussion forums and no interaction with others enrolled in the course.
  • No scheduled class times or required attendance.

Structure of Online Self-Paced Courses:

The content is divided into learning modules, each covering one or more topics. Within each module, you can expect the following components:

  • Module Introduction: Outlines what you can expect to learn in the module.
  • Required Readings and Presentations: Includes textbooks, articles, journals, websites, and audio/video presentations.
  • Assignments: May include written assignments, quizzes, blogs, and other activities based on the readings and presentations.
  • Module Conclusion: Reviews the topics covered and what you should have learned.

Typically, there is a final project, paper, or exam due in the last module that synthesizes all the topics covered throughout the course. The design of the learning modules follows a consistent rhythm to help you manage your time effectively. Grades will be available within two weeks of final submission, transcripts will be automatically mailed out following grades being posted and approved. Please allow 3-4 weeks from when final grades are posted to receive a transcript.