Social Media Marketing Strategy
Course Description
Build a Well-conceived Social Media Marketing Plan for Optimal Results - Coming Fall 2025
This course covers the basics of creating a social media strategy, including seeking goals, identifying target audiences, developing content strategies, and measuring the effectiveness of social media campaigns. Participants will learn how to develop a comprehensive social media marketing plan and implement best practices for creating and sharing content across various social media platforms.
Course Details
Number of Units: 1.0 graduate level extension credit(s) in semester hours.
Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills, including professionals who are responsible for creating and executing social media marketing strategies for business organizations. This would include social media managers, digital marketing specialists, content strategists, brand managers, and small business owners.
Course Materials: All materials shared within your online course.
Course Options
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What You Will Learn
- Understand the importance of social media marketing in today's digital landscape
- Develop a comprehensive social media marketing plan that aligns with business objectives
- Define target audiences and personas, and develop content strategies that resonate with them
- Develop high-quality, visually appealing social media content that engages audiences and aligns with content themes and topics
- Create and execute social media campaigns that achieve business objectives and reach target audiences
- Understand the differences between organic and paid social media marketing, and develop strategies for both
- Set up and optimize social media advertising accounts and campaigns
- Use social media management tools to streamline content creation and publishing
- Measure the success of social media campaigns and use data to make informed decisions to optimize them
- Engage with audiences through comments, DMs, and other forms of social media messaging
Instructors
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
Why USD?
The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.
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Learning Method Information
Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.