Marketing Strategy, Research & Partnerships

Course Available
1 Unit
Online Self-Paced

Course Description

Learn to Market Strategically and Collaboratively

This course is intended for professionals seeking to learn best practices in developing marketing strategies, research and partnerships. You will learn how to use research to develop brand partnerships and how to build a strategic plan.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Who Should Attend: This course provides continuing education for professionals seeking to expand their marketing strategies in the global marketplace.

Course Materials: All materials are shared within your online course.

Technical Requirements

Course Options

Course Date Units Price
MKT-X820 – 002 Start now, you have 180 days to complete this course once enrolled 1 $379

Marketing Strategy, Research & Partnerships

Start now, you have 180 days to complete this course once enrolled
1
$379
Online Self-Paced
Amanda Nelson

Once you have enrolled in your course; log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.

What You Will Learn

  • Develop a strategic partnerships strategy
  • Research tools and techniques
  • Build strategy evaluation and adaptation

The Must-Have Tool For Your Intro to Marketing

Master the art of digital marketing by building a solid foundation with our free eBook, Digital Marketing Playbook for New & Non-Marketing Professionals.

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Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Self-Paced

Our online self-paced courses are designed to provide flexibility and autonomy for learners. Unlike traditional classroom methods, which require attendance at scheduled times, self-paced courses allow you to progress through the material at your own speed within a six-month period from the time of enrollment.  Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.

Key differences from traditional classroom methods:

  • No scheduled class times or required attendance.
  • No assigned due dates for assignments; you set your own schedule.
  • Asynchronous learning, meaning you can work on assignments anytime.
  • No discussion forums and no interaction with others enrolled in the course.
  • No scheduled class times or required attendance.

Structure of Online Self-Paced Courses:

The content is divided into learning modules, each covering one or more topics. Within each module, you can expect the following components:

  • Module Introduction: Outlines what you can expect to learn in the module.
  • Required Readings and Presentations: Includes textbooks, articles, journals, websites, and audio/video presentations.
  • Assignments: May include written assignments, quizzes, blogs, and other activities based on the readings and presentations.
  • Module Conclusion: Reviews the topics covered and what you should have learned.

Typically, there is a final project, paper, or exam due in the last module that synthesizes all the topics covered throughout the course. The design of the learning modules follows a consistent rhythm to help you manage your time effectively. Grades will be available within two weeks of final submission, transcripts will be automatically mailed out following grades being posted and approved. Please allow 3-4 weeks from when final grades are posted to receive a transcript.