This course provides a practical introduction to generative AI, with a strong emphasis on real-world business applications. Students begin by learning core AI concepts, including machine learning, deep learning, and natural language processing. The course then introduces large language models and tools such as ChatGPT and custom GPTs.
Building on these fundamentals, the course explores how AI is transforming business in areas such as eCommerce, digital marketing, project management, software engineering, and startups. The course includes hands-on experience in prompt engineering, automating SEO & programmatic SEO, building chatbots, and more.
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: Anyone interested in understanding the current and future direction of AI in business, healthcare, or finance.
Technical Requirements
At the conclusion of this course participants will be able to:
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Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational goals.
Our online self-paced courses are designed to provide flexibility and autonomy for learners. Unlike traditional classroom methods, which require attendance at scheduled times, self-paced courses allow you to progress through the material at your own speed within a six-month period from the time of enrollment. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.
Key differences from traditional classroom methods:
Structure of Online Self-Paced Courses:
The content is divided into learning modules, each covering one or more topics. Within each module, you can expect the following components:
Typically, there is a final project, paper, or exam due in the last module that synthesizes all the topics covered throughout the course. The design of the learning modules follows a consistent rhythm to help you manage your time effectively. Grades will be available within two weeks of final submission, transcripts will be automatically mailed out following grades being posted and approved. Please allow 3-4 weeks from when final grades are posted to receive a transcript.