Course Description

Present Your Data to Your Intended Audience Using Visuals and Storytelling

As the world continues to generate valuable data, organizations need easy-to-use data analysis tools that provide a greater level of business intelligence — data visualization, and Tableau provides the level of insight businesses are looking for. In this course, you will learn the ins and outs of data visualization and data storytelling using Tableau, an interactive analytics platform, to visually analyze data and create meaningful interactive charts and dashboards. The lessons in this course can be applied to any career field, as you learn how to create data visualizations that are meaningful, targeted to an audience, and useful in communicating actionable information to decision-makers. You will leave the course with broad knowledge on best practices for data visualizations, experience with storytelling, and a collection of data visualization projects.

This course is the second required course in our Data Analytics and Visualization Certificate program. As such, students looking to enroll in the Data Visualization & Storytelling with Tableau class must have successfully completed the first prerequisite course, Essentials of Analytics in Excel.

Benefits of our Data Visualization & Storytelling Course

Course participants can expect the following benefits from completing our Data Visualization with Tableau course: 

  • Understand concepts clearly and have a better insight into the topic
  • Help predict the future easily and make better decisions
  • Quickly create interactive plots
  • Build interactive dashboards
  • Communicate complex findings in constructive ways
  • Identify relationships, dependencies, and patterns in the data
  • Learn how to present findings in a visual format by leveraging the brain's capability to processes visual information faster and in bigger portions than text

Learner Outcomes

  • Introduce data ethics and its impact
  • Develop an understanding of the importance of storytelling, data visualization, and introduce basic concepts
  • Cover the principles of creating effective visuals and have the ability to deploy these principles
  • Develop an understanding of pertinent case studies, procure the ability to understand data visualization creation past static rules through leveraging neuroscience and visual perception and apply these concepts to visualization creation
  • Develop an understanding of the Tableau interface and basic terminology
  • Utilize Tableau for visual analysis of data through charting and basic calculations
  • Create an interactive Tableau dashboard to provide insight

Course Details

Number of Units: 2.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education for working professionals who have completed at a minimum a bachelor's degree or are currently enrolled in a degree program, who are interested in exploring and learning basic data analytics and data visualizations to elevate their knowledge and analytical skill set, anyone interested in breaking into fast-growing field of data analytics and practicing in-demand tools, and working professionals who want to advance their career in the data-driven fields.

Course Materials: Two texts are required:

Hands-On Lab Materials: Most course modules will be accompanied with a lab to give students an opportunity to put their newly acquired knowledge into practice. To ensure successful participation:

  • Students must have Microsoft Excel on their computer
  • Tableau Public is the industry-standard visualization platform that allows students to visualize data within minutes and connect with a global community to share data visualizations.  Tableau Public is free software.
  • Students are required to register for Tableau.com, set up a Tableau Public Profile, and download Tableau Public.  Tableau Public is the industry-standard visualization platform that allows students to visualize data within minutes and connect with a global community to share data visualizations.  Tableau Public is free software.

Technical Requirements


This is the second of four courses in the Data Analytics and Visualization Certificate.

Required successful completion of:

  • DAV-X800 Essentials of Analytics in Excel

A Bachelor's degree or currently in a bachelor's program, with a basic mathematics background preferred, with at least one course, preferably, in basic statistics taken at the college level.


Job Market & Career Outlook

Data analysts are in demand by top employers across the country and beyond in nearly all sectors today — health care, finance, cybersecurity, aerospace, media, transportation, higher education, government and military, energy, retail and eCommerce, professional sports, and more.

Tableau professionals especially are in hot demand — Google search trends show a new Tableau job listing is posted every 15 minutes. This rapid rise is due in large part to the growing necessity of data visualization tools, of which Tableau is the most popular. As a result, Tableau data visualization professionals can earn a solid salary — on average, a Tableau Developer earns $108,697 annually.

Employment websites Indeed.com and Salary.com report the average salary for data analysts to be $75,000+. Here is a quick sampling of data analytics job openings during a recent LinkedIn search.

  • Apple – Data Analytics Manager ($114K–$119K)
  • Siemens – Business Analyst, Data Analytics ($56K – $113K)
  • SmartSense – Data Analyst ($68K – $91K)
  • State of Rhode Island – Data Analyst ($60K – $81K)
  • Federal Reserve Bank of Boston – Data Analyst ($67K – $90K)
  • VCA Animal Hospitals – Data Analyst
  • Nike – Data Analytics Manager ($105K–$135K)
  • Uber – Data Analyst, Global Analytics & Insights; San Francisco ($81K–$123K)

For those who are seeking to launch a career in this fascinating and fast-growing field, earning your Data Analytics and Visualization Certificate is a smart investment in your future.


Q: Do I need a background in data analytics to succeed in this certificate program?

A: No. College-educated professionals who have some experience working with data and technology will be well-positioned to gain a strong foundation in data analytics from this 100% online professional development program.

Q: Are the Data Analytics Certificate courses transferable to a master’s degree program?

A: Yes. Students who complete the Data Analytics and Visualization Certificate with a grade of B or better may be eligible to waive 6 units of prerequisites in the University of San Diego’s online Master of Science in Applied Data Science program.

Q: What are some of the most important learner outcomes from this data analytics program?

A: There are many. In addition to gaining a strong foundation in data analytics and visualization, students will gain experience with important, sought-after data analytics tools like Excel, Tableau, R, and Python.

Q: How will this program help me advance my career?

A: In addition to gaining certification in a well-compensated, in-demand field, students who complete the Data Analytics and Visualization Certificate program will also do hands-on exercises and Capstone project work that can be presented to potential employers as part of your data analytics and visualization portfolio.

According to data analytics resource KDnuggets, the top 8 reasons to earn your data analytics certification are:

  • High demand for analytics professionals

  • Huge deficit of skilled professionals to fill the jobs 

  • High Salaries 

  • Data analytics is a top priority in many organizations

  • Flexibility to work in most any sector

  • Practical knowledge you can put to use immediately 

  • A structured learning approach

  • No prerequisites for enrolling the certification program

Q: What is a certificate program?

A: USD certificates are rigorous programs of study that demonstrate a progression of learning and the mastery of a specific body of knowledge. Certificates at USD are a minimum of 8 semester units of coursework, and have gone through extensive community reviews, curricular oversight, and university approvals before they are offered for continuing education or professional development. 


USD is accredited by the Western Association of Schools and College (WASC).


"The instructor was awesome! She was encouraging and helpful on her feedback on the assignments." -- Summer 2021

Applies Towards the Following Certificate(s), Professional Programs and Series

Enroll Now - Select a section to enroll in
Online Fixed-Date
Mar 01, 2022 to Apr 18, 2022
Course Format
Course Fee(s)
BUS PD - $1375 credit $1,375.00
Potential Discount(s)
Available for Extension Credit
2.0 units
Section Notes

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