Course Description

Develop a Unique Marketing Plan for Your Organization

Explore marketing fundamentals to help develop and implement creative content strategies to build brand awareness and engage customers. This course will introduce students to strategic marketing, product differentiation, and real world case studies.

Learner Outcomes

  • Describe the role of marketing in business
  • Demonstrate the fundamental principles of marketing
  • Identify, describe, and explain the significance of the forces that shape the marketing environment
  • Possess a practical understanding of the marketing planning process and strategy development

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education to nonprofit sector employees, professionals transitioning to the nonprofit sector, current or prospective board members, or potential or veteran volunteers will benefit from this research-based program.

Course Materials: All course materials are available through the online learning platform.

Technical Requirements


"The Fundamentals course taught me how to prepare a marketing plan, which we are currently using for my department." Elaine L. Rosas, Housing Locator Father Joe's Villages

Applies Towards the Following Certificate(s), Professional Programs and Series

Enroll Now - Select a section to enroll in
Online Fixed-Date
Aug 03, 2021 to Aug 30, 2021
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

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