Expand and Increase Your Online Presence 

Gain the Skills to Develop a Refined Digital Presence; Professionals collaborating.

Explore practical approaches to digital marketing, students will learn to analyze a company's online presence, create keyword strategies that can be applied to website development and search engine optimization and generate traffic to a website through linking strategies, search engine optimization, marketing campaigns, advertising, social media, video, and email marketing. This nine-month program will prepare you to gain the skills to successfully implement a digital marketing strategy and create a real impact on your bottom line. 

Who Should Attend

This program was created by subject matter experts for professionals seeking to enhance their digital marketing knowledge created this program. This program is ideal for marketers, business owners, business professionals, and others responsible for marketing will get the tools they need to increase sales or the visibility of their company or organization. Those who require online marketing continuing education to seek professional promotion and anyone considering a career change to the field of online marketing will also benefit from the program.

Schedule & Fees

Course Schedule and Enrollment Links - All Required 

Term

Format *Fee
FA, SP, SU
C
$379
FA, SP
C
$379
FA, SP
C
$379
FA, SU
C
$379
FA, SP
C
$379
FA, SU
C
$379
FA, SU
C
$379
FA, SP C $379
Certificate Fee (one-time fee)     $45
C = Classroom; *Schedule and fees are subject to change
Courses can be taken as stand-alone professional development courses unless otherwise noted.
 
PROGRAM SNAPSHOT
Program Tuition: $3,077
Estimated Duration: 9 months
Application: None, open enrollment

Complete the requirements below to earn a certificate in Strategic Online Marketing. The certificate can be completed in as little as nine months. Read more about Certificate Benefits and Policy.

  • Complete 8 core courses with final GPA of 2.5 (out of 4) or higher
  • Develop and present a portfolio containing an Online Marketing Strategy tailored to their company’s needs
  • Attend 70% of scheduled classes (for classroom courses only)
  • Identify the components of a successful online marketing plan
  • Analyze your current online presence
  • Create keyword strategies that can be applied to website development and search engine optimization (SEO)
  • Learn the primary components of SEO, and how they can improve your business
  • Create pages that influence search engines while keeping visitors interested
  • Learn how to effectively use social media to get the attention of your target audience
  • Apply proven tracking methods to your site and deploy successful marketing campaigns
  • Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution, and social media
Teaching style made it very interactive and collaborative group discussions about the topic at hand. I learned skills I will DEFINITELY be utilizing in my marketing plan." - Chrissy Nadal 
"It was great to have an instructor who has real-world experience. The material was presented in a practical clear way. Hopefully, this course will allow me to break into this field for the first time." - Sergio Contreras
This program is approved by the following third-party funding sources:
  • MYCAA
  • Segal AmeriCorps Education Award
  • ETPL 
*Students using third-party funding please contact Enrollment and Student Services, at continuinged@sandiego.edu or 619-260-4585 to begin the registration process.

SoCal Marketing Club Logo

USD Professional and Continuing Education is a proud partner of the SoCal Marketing Club

Additional Details