Learn the Components of a Successful Internet Marketing Campaign.

The University of San Diego offers a nine-month certificate program that will help you develop and deploy successful online marketing strategies. This program is designed for professionals whose goal is to expand and increase the impact of their online presence, by expanding their knowledge and skills to:
  • Analyze a company's online presence
  • Create keyword strategies that can be applied to website development and search engine optimization
  • Generate traffic to a website through linking strategies, search engine optimization, marketing campaigns, advertising, social media, video, and email marketing.

Courses are led by subject matter experts with extensive industry experience and taught in a small group setting to maintain a highly interactive environment. 

Who Should Attend

Marketers, business owners, business professionals, and others responsible for marketing will get the tools they need to increase sales or the visibility of their company or organization. Those who require online marketing continuing education to seek professional promotion and anyone considering a career change to the field of online marketing will also benefit from the program.

Schedule & Fees

Course Schedule and Enrollment Links - All Required 

Term

Format *Fee
FA, SP, SU
C
$379
FA, SP
C
$379
FA, SP
C
$379
FA, SU
C
$379
FA, SP
C
$379
FA, SU
C
$379
FA, SU
C
$379
FA, SP C $379
Certificate Fee (one-time fee)     $45
C = Classroom; *Schedule and fees are subject to change
Courses can be taken as stand-alone professional development courses unless otherwise noted.
 
PROGRAM SNAPSHOT
Program Tuition: $3,077
Estimated Duration: 9 months
Application: None, open enrollment
 

Complete the requirements below to earn a certificate in Strategic Online Marketing. The certificate can be completed in as little as eight months. Read more about Certificate Benefits and Policy.

  • Complete 8 core courses with final GPA of 2.5 (out of 4) or higher
  • Develop and present a portfolio containing an Online Marketing Strategy tailored to their company’s needs
  • Attend 70% of scheduled classes (for classroom courses only)
  • Identify the components of a successful online marketing plan
  • Analyze your current online presence
  • Create keyword strategies that can be applied to website development and search engine optimization (SEO)
  • Learn the primary components of SEO, and how they can improve your business
  • Create pages that influence search engines while keeping visitors interested
  • Learn how to effectively use social media to get the attention of your target audience
  • Apply proven tracking methods to your site and deploy successful marketing campaigns
  • Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution, and social media
Teaching style made it very interactive and collaborative group discussions about the topic at hand. I learned skills I will DEFINITELY be utilizing in my marketing plan." - Chrissy Nadal 
"It was great to have an instructor who has real world experience. The material was presented in a practical clear way. Hopefully this course will allow me to break into this field for the first time." - Sergio Contreras
This program is approved by the following third-party funding sources:
  • MYCAA
  • Segal AmeriCorps Education Award
  • ETPL 
*Students using third-party funding please contact Enrollment and Student Services, at continuinged@sandiego.edu or 619-260-4585 to begin the registration process.
 

Additional Details