Expand and Increase Your Online Presence 

Gain the Skills to Develop a Refined Digital Presence; Professionals collaborating.

Explore practical approaches to digital marketing, students will learn to analyze a company's online presence, create keyword strategies that can be applied to website development and search engine optimization and generate traffic to a website through linking strategies, search engine optimization, marketing campaigns, advertising, social media, video, and email marketing. This nine-month program will prepare you to gain the skills to successfully implement a digital marketing strategy and create a real impact on your bottom line. 

Who Should Attend

This program was created by leading subject matter experts for entrepreneurs, professionals and those looking to enhance their digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

strategic online marketing certificate starter kit

Schedule & Fees

Course Schedule and Enrollment Links - All Required 

Term

Format *Fee
FA, SP
C
$379
FA, SP
C
$379
FA, SU
C
$379
FA, SP
C
$379
FA, SP
C
$379
FA, SP
C
$379
FA, SU
C
$379
FA, SP C $379
Certificate Fee (one-time fee)     $45
C = Classroom; *Schedule and fees are subject to change
Courses can be taken as stand-alone professional development courses unless otherwise noted.
 
PROGRAM SNAPSHOT
Program Tuition: $3,077
Estimated Duration: 9 months
Application: None, open enrollment

Program Details

Complete the requirements below to earn a professional certificate in Strategic Online Marketing. Learn more about certificate benefits and policies, here

  • Complete 8 core courses with a final GPA of 2.5 (out of 4) or higher
  • Develop and present a portfolio containing an Online Marketing Strategy tailored to their company's needs
  • Attend 70% of scheduled classes (for classroom courses only)
  • Purchase one-time Certificate Fee of $45.00

Expanding Job Markets

  • Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Rising Salaries

  • The Bureau of Labor Statistics categorizes digital marketers under its general umbrella of advertising, promotions and marketing managers. The median pay in 2016 for all within the Bureau of Labor Statistics' advertising category was approximately $127,500 per year, equating to about $61 per hour. 
  • Analyze your current online presence
  • Create keyword strategies that can be applied to website development and search engine optimization (SEO)
  • Learn the primary components of SEO, and how they can improve your business
  • Create pages that influence search engines while keeping visitors interested
  • Learn how to effectively use social media to get the attention of your target audience
  • Apply proven tracking methods to your site and deploy successful marketing campaigns
  • Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution, and social media
  • Identify the components of a successful online marketing plan

This program is approved by the following third-party funding sources:

  • MYCAA
  • Segal AmeriCorps Education Award
  • ETPL

Students using third-party funding please contact Enrollment and Student Services, at continuinged@sandiego.edu or 619-260-4585 to begin the registration process. Please ensure to have your funding source details readily available.

What is Strategic Online Marketing?

Do courses need to be taken in sequence?

No, courses can be taken in any sequence.

How long are courses?

Courses are 4 weeks in duration. The classes will meet once a week in the evenings, 6:00pm-9:10pm. 

When should I pay for the certificate fee?

It is recommended to pay for your one-time $45.00 certificate fee upon your first course.

SoCal Marketing Club

SoCal Marketing Club Logo

USD Professional and Continuing Education is a proud partner of the SoCal Marketing Club

 

Additional Details

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