Expand Your Portfolio With Digital Marketing Skills

Up-skill with digital marketing, now more than ever are business and organizations seeking to enhance and define their online presence and engage with their audience and customers. The Strategic Online Marketing program offers stand alone courses and certificate paths for students to gain practical digital marketing skills. Students will learn to create keyword strategies that can be applied to website development and search engine optimization and generate traffic to a through linking strategies, search engine optimization, marketing campaigns, advertising, social media, video, and email marketing.

Who Should Attend

This program was created by leading subject matter experts for entrepreneurs, professionals and those looking to enhance their digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Remote Learning

The COVID-19 pandemic is impacting our world in unprecedented ways. As the situation evolves, the University of San Diego remains focused on addressing two imperatives: ensuring that we take prudent precautions to protect our community and communities beyond our campus, and continuing to deliver a values-based, liberal arts education that prepares our students to address society’s most urgent challenges. After careful consideration, the university has made the decision to extend remote teaching until further updates. The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.

Schedule and Fees

Have a question about the schedule? Contact your program coordinator to create your certificate plan at continuinged@sandiego.edu

Required Core Courses
Schedule and Enrollment Links
FA 2020
SP 2021

MKT-X810 Building Your Brand and Website Foundation

Sep 30

Jan 20


MKT-X811 Principles of SEO and Optimization


Jan 6


MKT-X812 Offsite SEO Strategies: Link Building, Content Marketing and Website Authority


Feb 3


MKT-X804 Content Marketing


Apr 21


MKT-X805 Social Media Marketing

Oct 20

Mar 24


MKT-X806 Online Advertising

Sep 9

Feb 25


MKT-X807 Web Analytics

Nov 17



MKT-X808 Capstone Project Presentations

Nov 3



One Time Certificate Fee


*Schedule and Fees are subject to change.

Program Details

Complete the requirements below to earn a professional certificate in Strategic Online Marketing. Learn more about certificate benefits and policies, here.

  • Complete 8 core courses with a final grade of C or better in each course
  • Attend 70% of scheduled classes (for classroom courses only)
  • Purchase one-time Certificate Fee of $45.00

The digital marketing landscape has expanded over the last decade, more and more jobs are requiring digital marketing expertise. The landscape has changed, and so have opportunities in the digital marketing industry. 

Expanding Job Markets

  • Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.

  • Top 5 Careers in Digital Marketing That Didn't Exist 10 Years Ago 

Rising Salaries

  • The Bureau of Labor Statistics categorizes digital marketers under its general umbrella of advertising, promotions and marketing managers. The median pay in 2016 for all within the Bureau of Labor Statistics' advertising category was approximately $127,500 per year, equating to about $61 per hour. 

  • Enhance your online presence
  • Develop content strategies for social media, email, and blogging. 
  • Create keyword strategies that can be applied to website development and search engine optimization (SEO)
  • Learn the primary components of SEO, and how they can improve your business
  • Create pages that influence search engines while keeping visitors interested
  • Learn how to effectively use social media to get the attention of your target audience
  • Apply proven tracking methods to your site and deploy successful marketing campaigns
  • Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution, and social media
  • Identify the components of a successful online marketing plan

This program is approved by the following third-party funding sources:

  • Segal AmeriCorps Education Award
  • ETPL

Students using third-party funding please contact Enrollment and Student Services, at continuinged@sandiego.edu or 619-260-4585 to begin the registration process. Please ensure to have your funding source details readily available.

Are textbooks are required? 

All course materials are shared in class or through Blackboard, there are no required textbooks.

Do I need a parking permit?

No, Parking permits are required on campus Monday - Friday from 7:00 a.m. - 7:00 p.m. Pay-by-Plate All paid parking areas at USD operate as pay-by-plate. This means that a license plate number is required when making a payment at the pay station. It may be helpful to take a picture of your license plate after you park your vehicle. Once you have made your payment, there is no need to display your receipt on your dashboard. Payment at all metered space locations above may also be made from your smart phone. Students must pay to park in either the Mission Parking Structure (subject to space availability) or the West Parking Structure, West Parking Lot and Gravel Parking Lot.

Do courses need to be taken in sequence?

No, courses can be taken in any sequence. Students are recommended to begin their course study with MKT-X810 Building Your Brand and Website Foundation. Recommended course schedules available upon request.

How long are courses?

Each course is 4 weeks in duration, and meet once a week at the University of San Diego. 

I am unsure if I want to pursue a certificate, can I make a decision after a few courses?

Yes, all courses can be taken as stand alone professional development courses. Once you are ready to declare yourself as a certificate track student, make sure to add the certificate fee to y our cart or contact us at (619) 260-4585.

When should I pay for the certificate fee?

It is recommended to pay for your one-time $45.00 certificate fee upon your first course.

Who can I contact to enroll?

Students, can contact our Enrollment and Student Services, Monday through Friday, 8:30 a.m. - 5:00 p.m. (619) 260-4585.

SoCal Marketing Club

SoCal Marketing Club Logo

USD Professional and Continuing Education is a proud partner of the SoCal Marketing Club.

Additional Details

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