USD’s Professional Business Program’s

Online Digital Marketing Certificates and Programs

Looking to take the next step in your marketing career? Whether you’re just beginning your journey or looking to advance in your current position by honing your skills USD has programs for you. Learn practical skills from expert instructors and industry leaders through convenient and flexible online courses. Scroll down to view USD’s Online Digital Marketing Programs and find the right one for you!

Strategic Online Marketing Certificate

Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones. Completing the Strategic Online Marketing Certificate will improve your ability to:

  • Significantly enhance an organization’s online presence
  • Create keyword strategies that can be applied to website development and search engine optimization (SEO)
  • Create pages that influence search engines while keeping visitors interested
  • Effectively use social media to get the attention of your target audience
  • Apply proven tracking methods to boost the success of your digital marketing campaigns
  • Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution and social media

Fundamentals of SEO and Marketing Analytics Program

This 12-week online program provides you with a high-quality learning experience focused on fundamental SEO and Marketing Analytics best practices:

  • Learn the fundamentals of ‘local’ SEO and execute basic local SEO tactics and techniques on a geo-targeted website
  • Understand best practices for page and site redirection
  • Write optimized website URLs, title tags, and meta descriptions
  • Manage and execute a complete keyword research process from start to finish as well as evaluate competitor’s keywords and strategies
  • Use advanced search operators to unearth new link building opportunities
  • Build and execute content marketing campaigns which includes: executing content marketing research, executing competitive research, creating link assets, executing basic social promotional strategies, and executing webmaster outreach