Social Media Marketing

Course Available
3 Units
Online Fixed-Date

Course Description

Achieve Your Goals Through Social Media Strategy

As consumers increasingly spend time on social media platforms, it has become more useful than ever to know how to navigate and communicate through social media. In this course, you will learn how to create a social media strategy that achieves your goals. Participants will learn about different platforms, the array of interactions open to you, and get hands-on experience creating a simulated Facebook campaign. This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Participants will learn about different platforms and their best practices. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification.

Course Details

Number of Units: 3.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education for professionals and entrepreneurs who are seeking to learn how to navigate and communicate through social media platforms to achieve marketing goals.

Technical Requirements

Course Options

Course Date Units Price
FBDM-X803 – 2022CRT-5 04 Oct 202207 Nov 2022 3

Social Media Marketing

04 Oct 202207 Nov 2022
3
Online Fixed-Date
Online

For more information on how you can enroll in this course, please visit the Facebook Digital Marketing Certificate page.

FBDM-X803 – 2022CRT-6 08 Nov 202212 Dec 2022 3

Social Media Marketing

08 Nov 202212 Dec 2022
3
Online Fixed-Date
Online

For more information on how you can enroll in this course, please visit the Facebook Digital Marketing Certificate page.

FBDM-X803 – 2022CRT-7 22 Nov 202226 Dec 2022 3

Social Media Marketing

22 Nov 202226 Dec 2022
3
Online Fixed-Date
Online

For more information on how you can enroll in this course, please visit the Facebook Digital Marketing Certificate page.

What You Will Learn

  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels
  • Recognize best practices and understand the lifecycle of a social media campaign
  • Calculate bids and understand the costs that come with social media advertising
  • Demonstrate the ability to run a simulated social media campaign on Facebook and the key metrics for optimization

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.