As consumers increasingly spend time on social media platforms, it has become more useful than ever to know how to navigate and communicate through social media. In this course, you will learn how to create a social media strategy that achieves your goals. Participants will learn about different platforms, the array of interactions open to you, and get hands-on experience creating a simulated Facebook campaign. This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Participants will learn about different platforms and their best practices. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification.
Number of Units: 3.0 graduate level extension credit(s) in semester hours
Who Should Attend: This course provides continuing education for professionals and entrepreneurs who are seeking to learn how to navigate and communicate through social media platforms to achieve marketing goals.
For more information on how you can enroll in this course, please visit the Facebook Digital Marketing Certificate page.
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Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
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