Online advertising can lead to an increase in sales and leads if done correctly. In this course, you will learn the key elements and strategies behind successful online advertising as well as the best practices needed to implement a successful campaign. This course is practical and focuses on you being able to understand the benefits of creating and buying online advertising as well as implementing and running campaigns online. The objective of this course is for students to have a solid understanding of the different types of advertising and feel comfortable choosing the best options for their business.
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: This continuing education course is intended for current or aspiring marketers, business owners, business professionals and others interested in building their advertising skills by promoting their business and services online
Course Materials: All materials shared via Blackboard
Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.
Number of Sessions: 4
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
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Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
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