Offsite SEO Strategies

1 Units
Blackboard/Zoom, Main Campus
Classroom, Online Fixed-Date
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Course Description

Build Knowledge of Offsite SEO Strategies to Complement Onsite SEO and Create a True Synergistic Effect

This course is designed to build upon the onsite SEO concepts and strategies taught in the prior course and to help give students an additional (yet critical) layer of SEO knowledge pertaining strictly to offsite optimization. Ultimately, the offsite SEO process centers around building website authority and doing so in a way that not only builds brand awareness and popularity but also appeals directly to the foundational components of search engine algorithms. This means prioritizing and properly executing tasks that result in the attraction of inbound links, the procurement of social significance signals, appeals to search engine interpretation of author authority and other key metrics that signify greater brand equity, awareness and authority than competing sites.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course would be helpful/suitable for anyone either currently in a digital marketing role or aspiring to be in a digital marketing role, who is relatively unfamiliar with SEO and who aspires to learn more. Business owners would also benefit greatly from the content being taught in this course. Due to the multi-faceted nature of SEO, the subject matter in this class will be particularly helpful to those with an interest or foundational understanding of Social Media, Website Design and Marketing Copywriting

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.

Prerequisites:

MKT-X811 Principles of SEO and Onsite Optimization

Course Options

Course Date Units Price

What You Will Learn

  • Use advanced search operators to unearth new link building opportunities
  • Execute broken link building initiatives
  • Identify key influencers for content marketing campaigns
  • Build and execute content marketing campaigns which includes: executing content marketing research, executing competitive research, creating link assets, executing basic social promotional strategies, and executing webmaster outreach
  • Perform basic tactics for outsourcing content creation and/or other parts of the content marketing process to reliable vetted 3rd parties

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Classroom

These on-campus courses are offered in a traditional classroom where you can connect with your instructor and classmates in a live setting. This learning environment facilitates communication in real time, enables immediate feedback and fosters face-to-face interaction with the instructor and classmates. Classroom courses have a scheduled start and finish date, and students are expected to attend all course sessions.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.