Explore marketing fundamentals to help develop and implement creative content strategies to build brand awareness and engage customers. This course will introduce students to strategic marketing, product differentiation, and real world case studies.
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: This course provides continuing education to nonprofit sector employees, professionals transitioning to the nonprofit sector, current or prospective board members, or potential or veteran volunteers will benefit from this research-based program.
Course Materials: All course materials are available through the online learning platform.
Technical Requirements
Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.
PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.
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Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.
These on-campus courses are offered in a traditional classroom where you can connect with your instructor and classmates in a live setting. This learning environment facilitates communication in real time, enables immediate feedback and fosters face-to-face interaction with the instructor and classmates. Classroom courses have a scheduled start and finish date, and students are expected to attend all course sessions.
Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.
How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
Learn practical skills from expert instructors to boost your resume or succeed in your current role.