This course aims to give participants the skills needed to analyze results of marketing efforts. They will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Participants will understand what the key metrics for digital marketing are. Participants will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test.
Number of Units: 3.0 graduate level extension credit(s) in semester hours
Who Should Attend: This course provides continuing education for professionals and entrepreneurs who are seeking to learn the best tools to collect, understand, communicate and gain insights from data in the realm of digital marketing.
For more information on how you can enroll in this course, please visit the Facebook Digital Marketing Certificate page.
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How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
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