Marketing Analytics & Performance Optimization

Course Available
3 Units
Online Fixed-Date

Course Description

Optimize Your Digital Marketing Efforts 

This course aims to give participants the skills needed to analyze results of marketing efforts. They will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Participants will understand what the key metrics for digital marketing are. Participants will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test.

Course Details

Number of Units: 3.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education for professionals and entrepreneurs who are seeking to learn the best tools to collect, understand, communicate and gain insights from data in the realm of digital marketing.

Technical Requirements

Course Options

Course Date Units Price
FBDM-X802 – 2022CRT-7 11 Oct 202214 Nov 2022 3

Marketing Analytics & Performance Optimization

11 Oct 202214 Nov 2022
3
Online Fixed-Date
Online

For more information on how you can enroll in this course, please visit the Facebook Digital Marketing Certificate page.

What You Will Learn

  • Demonstrate ability to calculate key marketing metrics and understand their significance to determine strategic marketing optimization decisions
  • Learn to A/B test various elements of marketing efforts to increase conversion rates
  • Understand the factors that drive conversion and opportunities to optimize marketing performance

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.