Foundations and Strategy of Marketing

3 Units
Online Fixed-Date

Course Description

Develop a Deeper Understanding of Digital Marketing

This course is designed to introduce the basics of Digital Marketing. It aims to develop understanding of marketing in the context of a business and provide a framework to think about concepts such as segmentation, targeting, value propositions, and metrics. Participants will be assessed throughout the course through exercises on the topics. The course culminates with a final presentation in which participants will use the PACE framework to analyze and create a digital marketing plan for a chosen company.

Course Details

Number of Units: 3.0 graduate level extension credit(s) in semester hours

Who Should Attend: Facebook’s digital marketing course is designed to help small business owners and entry-level job seekers thrive in the modern age. This program was created for professionals looking to grow their skills in digital marketing.

Technical Requirements

Course Options

Course Date Units Price

What You Will Learn

  • Learn the role of marketing in the context of broader business operations and objectives
  • Understand the market positioning and unique value proposition of a company and/or product
  • Develop segmentation of customers and user personas
  • Recognize the various online and offline marketing channels and rationale for marketing through each
  • Learn key marketing metrics and the purpose of backwards planning and measurement of marketing efforts with respect to these objectives


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts


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Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.