Event Overview and Planning

2 Units
Main Campus

Course Description

Do You Know Which Area of the Event Industry Is Right For You?

Gain the pragmatic knowledge of the special events industry giving students a basic understanding of what can be expected as a professional event planner. Students will survey key industry pillars, the process by which an event becomes a reality and the tools required,  explore career opportunities, as well as, professional associations within the industry.

Course Details

Number of Units: 2.0 graduate level extension credit(s) in semester hours

Who Should Attend: Whether you are an administrative assistant, entrepreneur, or current event professional at an entry level position, who is interested in becoming responsible for coordinating small to large-scale events including meetings, fundraisers, conferences, corporate programs, weddings, reunions, and sporting events.



Course Options

Course Date Units Price

What You Will Learn

  • Define the event industry pillars
  • Assess goal and objectives of an event
  • Communicate ideas, design concepts, and event goals effectively to clients
  • Create a realistic budget for clients and work with and educate them on how to stay within it
  • Develop an itinerary that is informative, accurate, and helpful in steering clients and entire teams towards success
  • Implement Brainstorming, Mind Mapping and Five Card Draw
  • Design a Dream Board and present to it to clients


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts


Number of high-quality, career-building courses to choose from


Number of in-depth, innovative, and relevant topics


Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.


These on-campus courses are offered in a traditional classroom where you can connect with your instructor and classmates in a live setting. This learning environment facilitates communication in real time, enables immediate feedback and fosters face-to-face interaction with the instructor and classmates. Classroom courses have a scheduled start and finish date, and students are expected to attend all course sessions.