Content Marketing

Course Available
1 Unit
Blackboard/Zoom
Online Fixed-Date

Course Description

Gain the Skills to Create, Optimize and Deliver High-Quality Engaging Content

Are you producing content that effectively tells your brand story? Enhance your brand equity and awareness with online marketing tools, such as, blogging, video and email marketing. In this practical focused course, students will explore best practices in blog and video content creation, link building, lead generation and automation.

Previous title: Email, Blogging and Video Marketing

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.

Course Options

Course Date Units Price
MKT-X804 – 015 22 Nov 202213 Dec 2022 1 $379

Content Marketing

22 Nov 202213 Dec 2022
1
$379
Online Fixed-Date
Online
Brian Hilemon
View Details

MKT-X804 – 015 – Content Marketing

Number of Sessions: 4

Type Date Time Location Instructors
Online Tue Nov 22, 2022 5:30PM – 8:40PM Blackboard/Zoom, BB Course Hub Hilemon
Online Tue Nov 29, 2022 5:30PM – 8:40PM Blackboard/Zoom, BB Course Hub Hilemon
Online Tue Dec 6, 2022 5:30PM – 8:40PM Blackboard/Zoom, BB Course Hub Hilemon
Online Tue Dec 13, 2022 5:30PM – 8:40PM Blackboard/Zoom, BB Course Hub Hilemon

Once registered login into your USD Professional and Continuing Education student account to review the course Welcome Letter to review important course details.

This course will be meeting via Zoom, meeting information and additional resources will be shared within your online course, available to review two days prior to the course start date.

What You Will Learn

  • Apply integrated marketing techniques
  • Build and acquire databases for email marketing campaigns
  • Identify the best Email Service Provider (ESP) for your business
  • Create the proper messaging for subject line, calls to action, and campaign design 
  • Generate relevant content to segmented personas/archetypes
  • Content generation for blogs, articles, white papers, and case studies

Instructors

Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.

Testimonials

Great instructor with very good guests. Lots of useful information

I and the other students and faculty hoped the course would be longer because the material is very deep and requires more guidance.

My favorite part of Content Marketing class was the guest speakers. Real life examples and professionals from the industry provide more value than learning textbook concepts.

The instructor has great knowledge. I have learned a lot about marketing tools and some important concepts.