This class is the final class of the Strategic Online Marketing Certificate program. In this course students will utilize previously learned strategies, best practices and tactics to develop an efficient marketing campaign. Certificate path students are encouraged to work with a single organization, business or project through the entire program, this will help build your portfolio and capstone project showcasing your skills.
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: This continuing education course is intended for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.
Course Materials: All materials shared via Blackboard
Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.
Number of Sessions: 4
Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.
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How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with seven learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:
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