Building Your Brand and Website Foundation

1 Units
Online Fixed-Date

Course Description

Develop Your Digital Brand

Today's digital landscape is all about building connections through authentic means with multi-dimensional and generational beings. This course will assist students in developing brand awareness and improve online presence, reflect on what brand means to a company’s culture, learn how communicate effectively with web designers and developers.

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website ( for the most current information for the USD community.

Course Options

Course Date Units Price

What You Will Learn

  • Define your brand’s purpose, values, and promise
  • Identify your opportunities for brand authenticity
  • Distinguish your campaign needs against your brand promise
  • Create website planning artifacts including sitemaps and low-fidelity wireframes
  • Evaluate new digital trends as well as their business impact to your site
  • Manage the review process of RFPs and sites with ease
  • Analyze site performance for iterative change opportunities


Professional development courses offered by the University of San Diego’s Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts


Number of high-quality, career-building courses to choose from


Number of in-depth, innovative, and relevant topics


Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You’ll find that the design of the learning modules has a rhythm to help you manage your time in the course.


I would recommend this course to anyone that is thinking about building a website. It provides great context to how people look at websites and interact with brands online. I really enjoyed the class. Since I am a marketing professional, I already knew a lot of the material. I did learn new techniques and great resources.

I enjoyed learning with my instructor. She’s very helpful and shared practical knowledge that I can apply to the business that we are starting to build. I also like that the class is interactive and project-based.

The Branding class was very effective in walking me through the process of building my brand. Alex is very knowledgeable and to the point. Class was helpful, applicable yet fun and relaxing. We all help each other with feedback to improve our brands and Alex was always available for questions and reviews.