Overview

The University of San Diego program taught through Virtanza is the only real-world, practical art of persuasion class that is linked directly to employers. Students explore 18 professional sales and adjacent roles and learn sales skill applications through real-world employer role-play simulations. Students will learn the Virtanza 4-step sales process: (1) research, (2) prospecting, (3) needs assessment, and (4) proposal/close. Students also learn networking and communication skills to become successful in a professional sales role and adjacent roles. Further, students will learn to assess their sales aptitude, competencies, and strengths to position their skills effectively for the employment market. They are placed on a career pathway toward high-level roles in sales consulting, adjacent sales roles (such as sales operations, recruiting, legal, business management, project management, fundraising, and admissions), sales management, and executive sales.

The Virtanza Sales Process is designed to make you successful in broad-based, consultative sales of products and services.

What You’ll Learn

Who Should Attend

The Sales and the Art of Persuasion course is designed for participants with a demonstrated commitment to learning and a strong interest in undertaking a career in sales.

The course helps you strengthen your skills in:

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

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